Source of Units offers a straightforward view of where your sales are coming from. All of your sales will either come from Teespring’s Boosted Network, or they will be Direct sales (sales driven by you through paid ads, online promotion, etc.). You’ll also see the total orders, units, and profit generated by each sales channel.

URL parameters can offer valuable insight on which URLs are driving the most traffic and views to your listings. For example, in the screenshot below we can see a promotion code drove 65 page views (teespring.com/listingURL/?pr=25OFF). Let’s say you shared this link within a specific Facebook group—now you know exactly how many page views you got from it. You can test different URL parameters to see which audiences are the most responsive.

Anyone can create a URL parameter by simply adding a “?” at the end of their Teespring listing link with key-value pairs. In the screenshot below for example,  teespring.com/listingURL/?pr=25OFF = “pr” is the key (promotion) and “25OFF” is the value. If you activate our Google Analytics Integration (see below) you can also build tracking parameters using this tool. 

Don’t forget URLs can often have multiple parameters on the same URL (e.g. teespring.com/listingURL?utm_source=pinterest&utm_listing=listing1). This means that the same view may appear multiple times in this table for each URL parameter.

The traffic sources section shows you a breakdown of where your page traffic is coming from. For example, you can see how many views you’re getting from a variety of social media channels, websites, etc.

Use the orders section to see what your most popular products and colors are. If you notice one product is selling better than the others you can update your advertisements and promotional images accordingly. You’ll also see a clear breakdown of your total profit per sale after costs are deducted (for example if you offer a discount code) or if a CPO (cost per order) is applied.

Google analytics is structured into Accounts, Properties, and Views:

Account: This is the top-most level of your account. This is what you created via the steps above.

Property: These are individual websites that live under the account. In this case, your property is your entire Teespring account. One tracking code can be used to track all storefronts, listings, etc. If you manage multiple storefronts, there is no need to create multiple properties.

View: A view is your access point for reports. When you add a property to an account, Google Analytics automatically creates the first, default view for that property. That first view has no filters and includes ALL the data for your account, broken down into categories. The view will be called All Web Site Data. You have the option to create multiple views, depending on your data needs. We’ll get more into that in future posts!

Once your account is created and your Tracking ID has been installed, you can finally begin to view your data! Sign into your account. Make sure All Web Site Data is selected at the top under your account name. If not, click the drop-down and select it.

Here you can review the following reports, located on the left-hand side:

Review your performance in real time. Though not an indicator of overall performance, this is a good report to view following a new listing launch or marketing initiative. Here you can view the following:

• Locations
• Traffic Sources (Where is the traffic coming from?)
• Behavior (What pages are buyers currently viewing?)
• Device (Mobile or desktop?)
• Pageviews per minute within the last 30 minutes

Gather information on fans visiting your page. View –

• Overall # of page visits
• Country, city, language demographics
• Browsers/operating systems used to visit your site
• Mobile vs desktop data
• Site behavior such as new vs. returning users and engagement (session durations)

This information can help you to better understand where your core audience is coming from and how to better position your listing messaging. For example:

• You notice that there has been a recent increase in visitors from Europe. In response, you could launch a new listing (or relaunch an existing design!) with EU fulfillment. This will give your European audience access to cheaper and faster shipping options. More info on Teespring EU can be found here.
• You notice that your number of ‘returning users’ has declined. Re-engage with previous buyers via the Teespring Messaging Tool. Instructions on how to use the tool are here.

This report provides more information about how visitors made their way to your site. Common channels that appear in this report are:

• Social – Click on this option to see a breakdown of each platform.
• Direct – This measures direct clicks, so the user could have manually typed in the URL or pasted it to their browser. But they did not click off from a social post, email, etc.
• Email – Clicked the link in a direct email.
• Referral – A recommendation from one website to another that is NOT a social media site.
• Other – Generally this is coming from some sort of paid advertising.

Clicking any of these options under the ‘Overview’ tab will give you more granular information on those specific sources!

This report allows you to better focus on the marketing channels that are most effective. Should you focus on Facebook, or Instagram? How effective was that email blast to your marketing list?  Understanding what other websites are driving traffic to your page may also unlock further promotional opportunities.

Once buyers have landed on your page, you can view how they are interacting with your listings, such as:

• Time spent on site
• Top viewed pages
• User flow (If you have a storefront)
• Location data regarding each page.
  • Click Behavior -> Site content -> All Pages
  • Select the page you wish to view (i.e. /thank_you)
  • Select Secondary Dimension and then Country
  • This will populate a list of the countries that have hit this page.

Behavior reports are especially valuable for storefronts, unlocking key information regarding which listings buyers click first, and how long they spend viewing your site.

You must set up a goal first in order to use the conversions reports. You can set up the following goals:

• Destination Goals: Treat a pageview as a conversion.
• Duration Goals: Measure engagement by treating minimum session duration as a conversion.
• Event Goal: Treat interactions on your site as a conversion.
• Page/Screens Per Session Goals: Measure engagement by treating the number of pages as a conversion.

These goals can all help supplement the reports above, allowing you to see how well your site meets your objectives – whether it be clicks, site duration, etc. More information on each goal type can be found here.

Curious to learn more? Google Analytics also offers free online courses to help users better understand the platform. You can explore those here.