Gain valuable insights into your business by visiting your sales analytics! Knowing your most popular products and sales channels can help you optimize your listings. Don’t forget you can also utilize Google Analytics (see below) in conjunction with Teespring Analytics.
There are two places you can access your analytics. The first is by clicking the analytics icon while in the “Listings” section of your Teespring account. Once you’ve clicked the Analytics icon you will be taken directly to that specific listing’s analytics. From there, you customize the date range, learn where your page traffic and views are coming from, see the number of sales Teespring is driving for you, and more.
You can also go straight to the “Analytics” section of your account to see a summary of all your sales analytics. This summary shows data on orders, units, views and profits across your entire account. You also have the ability to select individual listings for more insight.
Listing analytics overview
Once you click on an individual listing you’ll be able to see the following sales metrics. You’re also able to see the number of views your listing has had on teespring.com within a given period of time.
Orders Made: The number of orders made on your listing. You can click on this number to see a breakdown of placed orders and canceled orders.
Units Sold: The number of products sold within each order; you can click on this number for a breakdown of placed units and canceled units as well.
Total Profit: The profit you will earn based on the total number of products sold. If you are working with different currencies, the profit may fluctuate slightly based on exchange rates.
You can click “order made” and “units sold” to see any cancellations
Click on the items below to learn more about each one.
Source of Units
Source of Units offers a straightforward view of where your sales are coming from. All of your sales will either come from Teespring’s Boosted Network, or they will be Direct sales (sales driven by you through paid ads, online promotion, etc.). You’ll also see the total orders, units, and profit generated by each sales channel.
URL parameters can offer valuable insight on which URLs are driving the most traffic and views to your listings. For example, in the screenshot below we can see a promotion code drove 65 page views (teespring.com/listingURL/?pr=25OFF). Let’s say you shared this link within a specific Facebook group—now you know exactly how many page views you got from it. You can test different URL parameters to see which audiences are the most responsive.
Learn about how one seller uses URL parameters and variables to gain valuable insight on her Teespring sales here. Anyone can create a URL parameter by simply adding a “?” at the end of their Teespring listing link with key-value pairs. In the screenshot below for example, teespring.com/listingURL/?pr=25OFF = “pr” is the key (promotion) and “25OFF” is the value.
Don’t forget URLs can often have multiple parameters on the same URL (e.g. teespring.com/listingURL?utm_source=pinterest&utm_listing=listing1). This means that the same view may appear multiple times in this table for each URL parameter.
The traffic sources section shows you a breakdown of where your page traffic is coming from. For example, you can see how many views you’re getting from a variety of social media channels, websites, etc.
Use the orders section to see what your most popular products and colors are. If you notice one product is selling better than the others you can update your advertisements and promotional images accordingly. You’ll also see a clear breakdown of your total profit per sale after costs are deducted (for example if you offer a discount code) or if a CPO (cost per order) is applied.
How to set up Google Analytics
Google Analytics is a powerful and free reporting tool that provides information regarding website visitors and their behavior. As one of the most comprehensive applications available on the web, it can track site visits, referral traffic, buyer demographic info, and much, much more. This data can provide valuable insight into your target audience and help increase your sales when viewed in conjunction with Teespring Analytics
Below is an example of how one Teespring seller, Laureen C., uses Google Analytics to track her listing page traffic and learn about her customers.
Google Analytics is accurate when it comes to traffic sources, but when we look at conversions/transactions there may be some instances where numbers do not match up perfectly with your Teespring Analytics. These are some examples of when conversion/transactions numbers may differ between Google Analytics and Teespring Analytics.
- When an off-teespring.com sale is made—for example, sales made on the Boosted Network, customer exchanges, reprints, etc.
- Keep in mind order cancellations will not appear in Google Analytics (because Google Analytics can’t revise prior transactions).
Therefore, Teespring Analytics is the most accurate source for tracking product sales. Let’s discuss how to set up your own Google Analytics accounts and the insight you can gain from integrating with your Teespring account.
Connect Teespring x Google Analytics
Follow these steps to get up and running. Keep in mind you don’t have to run Google ads to unlock this tool. Once set up, it can take up to 24 hours for Google Analytics to begin collecting information.
- Step #1: Go to https://www.google.com/analytics. If you have a Google account, and are not already signed in, click Sign in. If you do not have a Google account, click Create an account.
- Step #2: Click Access Google Analytics, then click Sign up. Fill in your Account Name, Website Name, Website URL (your storefront or listing URL), and select an Industry Category and Reporting Time Zone.
- Step #3: Under Data Sharing Options, check the boxes next to the options that you want. Click Get Tracking ID. The tracking ID is a string like UA-000000-2. More information on finding your ID can be found here.
- Step 4: Add the tracking ID to your Teespring Account. When signed in, select Settings, Conversion Tracking, and scroll down to the last box labeled “Default Google Analytics tracking snippet”. Copy over the ID, and select Update Info.
Get an in-depth look at analytics and how to apply them to your listings and products to increase sales.
Google Analytics account structure overview
Google analytics is structured into Accounts, Properties, and Views:
Account: This is the top-most level of your account. This is what you created via the steps above.
Property: These are individual websites that live under the account. In this case, your property is your entire Teespring account. One tracking code can be used to track all storefronts, listings, etc. If you manage multiple storefronts, there is no need to create multiple properties.
View: A view is your access point for reports. When you add a property to an account, Google Analytics automatically creates the first, default view for that property. That first view has no filters and includes ALL the data for your account, broken down into categories. The view will be called All Web Site Data. You have the option to create multiple views, depending on your data needs. We’ll get more into that in future posts!
Viewing categories & sales insight
Once your account is created and your Tracking ID has been installed, you can finally begin to view your data! Sign into your account. Make sure All Web Site Data is selected at the top under your account name. If not, click the drop-down and select it.
Here you can review the following reports, located on the left-hand side:
1. Real Time
Review your performance in real time. Though not an indicator of overall performance, this is a good report to view following a new listing launch or marketing initiative. Here you can view the following:
- Traffic Sources (Where is the traffic coming from?)
- Behavior (What pages are buyers currently viewing?)
- Device (Mobile or desktop?)
- Pageviews per minute within the last 30 minutes
Gather information on fans visiting your page. View –
- Overall # of page visits
- Country, city, language demographics
- Browsers/operating systems used to visit your site
- Mobile vs desktop data
- Site behavior such as new vs. returning users and engagement (session durations)
This information can help you to better understand where your core audience is coming from and how to better position your listing messaging. For example:
- You notice that there has been a recent increase in visitors from Europe. In response, you could launch a new listing (or relaunch an existing design!) with EU fulfillment. This will give your European audience access to cheaper and faster shipping options. More info on Teespring EU can be found here.
- You notice that your number of ‘returning users’ has declined. Re-engage with previous buyers via the Teespring Messaging Tool. Instructions on how to use the tool are here.
This report provides more information about how visitors made their way to your site. Common channels that appear in this report are:
- Social – Click on this option to see a breakdown of each platform.
- Direct – This measures direct clicks, so the user could have manually typed in the URL or pasted it to their browser. But they did not click off from a social post, email, etc.
- Email – Clicked the link in a direct email.
- Referral – A recommendation from one website to another that is NOT a social media site.
- Other – Generally this is coming from some sort of paid advertising.
Clicking any of these options under the ‘Overview’ tab will give you more granular information on those specific sources!
This report allows you to better focus on the marketing channels that are most effective. Should you focus on Facebook, or Instagram? How effective was that email blast to your marketing list? Understanding what other websites are driving traffic to your page may also unlock further promotional opportunities.
Once buyers have landed on your page, you can view how they are interacting with your listings, such as:
- Time spent on site
- Top viewed pages
- User flow (If you have a storefront)
- Location data regarding each page.
- Click Behavior -> Site content -> All Pages
- Select the page you wish to view (i.e. /thank_you)
- Select Secondary Dimension and then Country
- This will populate a list of the countries that have hit this page.
Behavior reports are especially valuable for storefronts, unlocking key information regarding which listings buyers click first, and how long they spend viewing your site.
You must set up a goal first in order to use the conversions reports. You can set up the following goals:
- Destination Goals: Treat a pageview as a conversion.
- Duration Goals: Measure engagement by treating minimum session duration as a conversion.
- Event Goal: Treat interactions on your site as a conversion.
- Page/Screens Per Session Goals: Measure engagement by treating the number of pages as a conversion.
These goals can all help supplement the reports above, allowing you to see how well your site meets your objectives – whether it be clicks, site duration, etc. More information on each goal type can be found here.
Curious to learn more? Google Analytics also offers free online courses to help users better understand the platform. You can explore those here.