Pinterest is a highly visual pinboard site that lets you “pin” or collect images from the Web. You can create different boards to help categorize/organize your images and add descriptions for each image too. As one of the world’s most popular social networking sites, Pinterest should be a top choice as a free, useful tool for promoting your Teespring products. Brands and organizations can use Pinterest to showcase their products, distribute content on the web, and more!
Why Pinterest?
- Pinterest, like Facebook, is a platform that revolves around visual content. The graphic nature of Teespring content fits right in amongst the other types of posts on the site.
- Many pundits and industry experts believe engagement on Pinterest is *much* better than other social networks, making the case for “passion purchases” even stronger.
- 93% of people on Pinterest say they use it to plan for things to buy
- 80% on mobile — jives well with Teespring traffic and conversions
- Pinterest has nearly the same reach against women 25-54 in the US as Facebook
- 55% of users on Pinterest come to Pinterest to shop, vs. only 12% of users from Facebook. This makes it the most popular platform amongst online shoppers!
- 87% of active Pinners use Pinterest to help decide what to purchase
- Pinterest is the most popular platform for finding and shopping products. Users are 4x+ more likely to be shopping on Pinterest than other social platforms (Facebook, Instagram, Twitter).
How to add your Teespring products to Pinterest
Creating a pin using your Teespring campaign is super easy! Once you’ve created a pinterest account take the following steps:
- Click + at the bottom right corner of Pinterest and choose Add from a website
- Paste your Teespring campaign URL
- Click Find Images
- Find your favorite image and click Save
- Add or edit the description
- Pick the board you want to save to
By creating pins using your campaign URL people who click on the pin will be taken straight to your campaign page. If you want to create a pin using a specific images that’s easy too – just click the + button in the top right corner of your Pinterest account, and select “upload an image”. Once you’ve created the pin you can edit it and add your campaign URL within the “website” field.
Tips to create beautiful pins your buyers will love
Keep your audience in mind; Pinterest is used by more females, it’s more creative, and generally more design-focused than Facebook. Spend some time getting lost in Pinterest boards related to your niche – you will soon pick up on what kind of content resonates the most with that audience. Keep it pretty, not aggressive; designs should be cute, pretty and simple, with lots of color.
Pro Tip: Keep the seasons in mind; for Spring/Summer feature more tank tops and tees and in Fall/Winter showcase your designs on sweatshirts and long-sleeve tees.
Make sure your descriptions are helpful, positive and personal. Oftentimes, Pinners are on the platform looking for ideas and planning for things to buy. Make sure your pins help these users by including all relevant information for your products. This will not only help qualify the clicks you generate, but may also improve conversion rates! Lastly, be sure to add very clear calls-to-action to entice people to click through and buy from Pinterest, for example:
- Free Shipping – Buy Today!
- Shop Now!
Example of pins promoting Teespring products
- Stacked Images
- Color Variations
- Text Variations
- Special Offers – Free Shipping
- Side by Side w/ Logo
- Models wearing shirts | Example 2
- Models + Natural Setting (using Teespring Creatives)
Great examples of descriptions to use in your pins:
Pro Tip: In early tests, we’ve found that campaigns offering promo codes drive higher conversion rates than campaigns without. Free shipping, in particular, is the Pinterest user’s promo code of choice! Make sure if you’re going to implement that you highlight this in the description copy.
Collect and share images from buyers
Whenever possible try to pin & share photos of your supporters and like their pins– encourage Pinterest users to post their own images of the items they’ve purchased from your campaign. This is a great way to get people excited about your products and you can use this content to promote other campaigns in the future.
