Facebook promotional guide

With over 2.39 billion monthly active users, Facebook’s collection of commerce tools and content features make it a powerful platform for promoting your Teespring products. In this guide we’ll take a look at nine of the most effective promotional tactics and tools used by Teespring sellers on Facebook to drive product sales.  We’ve also provided specific examples of how you can use these methods on your own page and promotional posts too.

1) Create a Facebook business page

First things first, you should create a Facebook business page if you haven’t already. It doesn’t matter if you have an established online following or are just starting to build a brand…having a Facebook page is useful for everyone! By setting up a business page you’ll be able to unlock more tools, analytical features, boost your brand’s discoverability and attract more customers over time. 


2) Maintain branding consistency

Extend your brand logos, colors, etc. to your Facebook profile picture and cover photo to create brand consistency across platforms. For example, Artist @MeiYu [1.6M subscribers] uses the same profile picture and banner from her YouTube channel so followers can easily recognize her Facebook page.


3) Use cover photo to promote products & sales

Your Facebook cover photo is a prime location to promote products and announce sales. @SimonsCat [5.1M subscribers] for example, created a custom cover photo during the pre-order period of their limited edition plushies. Alternatively, you could display promo codes in this space too. Don’t forget to include a link within the caption of the photo so people can click through to your listing or store.


4) Create a Facebook shop  

One of the benefits of having a Facebook business page is utilizing the shop feature. This is a great tool to house your products and make them easily accessible to your followers. You can upload your chosen products individually by following this step by step guide. 

Once you’ve activated this feature add a ‘shop now’ button that appears at the top of your page. See the example below from @ColeandMarmalade [1.29M subscribers]—they’ve even designed their cover photo to highlight their “shop now” button by adding ‘shirts available’ and an arrow.   

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5) Make posts personal

Facebook offers lots of space to add copy to your social posts. Use this opportunity to share more information about you or the products you’re promoting. After all, the people on your page follow you and the common interests you share. Let them know why your products are special. 

What makes a good product post on Facebook?

  • Always include a link to your listing or store when sharing your products online.
  • Always include visual content in your posts—whether it be a photo wearing your product, a lifestyle mockup, product design, gif or video. 
  • Try to share information about the design, store, merch collection or whatever you’re promoting. This information is much more interesting compared to “Here’s my new product – buy it now”.  ????

Teespring tip: Remember to use clean up the URL when sharing your listing and stores online. For example, share https://teespring.com/stores/simonscat for a store or https://teespring.com/simon-s-cat-ugly-sweater for a specific listing. Remove any additional tracking parameters like ?tsmac=store&tsmic=simonscat&pid=879&cid=103789 that might be added to the URL. 

Let’s take a look at how Teespring users successfully promote their products on Facebook using these tips. 

In this example @RockyKanaka [1.37M subscribers] used an image featuring a mockup of his product and added an eye-catching, festive background. We can see he’s included a link to the listing where people can purchase his merch and he’s shared the story that inspired the design. 

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6) Announce a sale

Running a sale can boost your conversions by up to 60% and Facebook is a great place to share promo codes with buyers. Whether you include the promo code within the asset you share, or within the caption that accompanies the post, it is completely up to you. Many successful Teespring users plan promotions around holidays and important calendar dates. Here are a few examples of the different types of posts you can use to promote your sale. 

Like @GohanTheHusky [2.21M subscribers], you too can create shoppable carousel posts. This is a useful option because the user can get a preview of the products and scroll through available items.


Here we can see @EmezieOkorafor [1.4M subscribers] featured a link to her store in her promotional image and a close-up of the designs. She’s also added her store URL to the image and post caption as well as information about a sale she’s running.   


@OutsideXbox [2.5M subscribers] featured their sale details within the promo image to ensure followers wouldn’t miss out on this special offer.  

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7) Show off real samples

Did you know featuring your merch in promotional content can increase your sales by 50%? Whether you’re a creator, gamer, or internet marketer—showing off the quality of your products to followers and fans can significantly help increase your sales. 

Check out how @ColeandMarmalade [1.29M subscribers] show off a variety of their holiday merch products in this Facebook post by posing with their samples. 

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@Kellofaplan [62.8K subscribers] shows off one of her new tote bags by posing with a sample.

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8) Collect social proof

Once buyers start receiving their orders, use social proof to drive even more sales. Social proof is essentially the approval of a product from a peer group. Happy buyers sharing photos of themselves wearing your merch can generate excitement and interest, as well as affirm the value and quality of the products you’re selling. You can then re-publish this content on Facebook (and other social accounts) and even create a dedicated album full of happy customers!

Plus, if photos of you wearing products gets followers excited imagine how much they’ll love the chance to be featured on your Facebook page! Reward loyal customers and make them feel special by giving them a shoutout or sharing their photos within your community.

Don’t forget if you come across any buyers who need assistance you can send them to support@teespring.com and we’ll be happy to help.

Check out some examples of how Teespring users collect and share social proof from their followers. 

@Bl3ssedlife [1.7K followers] showcases all of their customer selfies in a photo album on their Facebook page. 


Bryan Dechart and Amelia Rose Blaire of @DechartGames [314K subscribers] show off their merch by wearing it in a selfie. In the post they also ask customers to tag them with a photo wearing their merch using a custom hashtag. 


9) Use Facebook Live  

Sharing video content via Facebook live is an extremely effective way to create engagement. You can use it to engage directly with your fans in real time and share info with them about your products. 

@Mississippi Golden Gurls [314K followers] reveals a brand new design in this live video and followers go wild! 


@Givling [67.7K followers] noticed a significant increase in engagement and sales when they announced new products and giveaways using Facebook Live. 


Ready to put these tips to the test?