Once you’ve added the Facebook Pixel to your Teespring account you can start building Custom Audience and Lookalike Audiences; download buyer emails and Hashed Buyer Emails from Teespring to build your audiences. Keep in mind you can use one pixel and still create niche-specific Custom Audiences by specifying a subset of content_ids (i.e. campaign URLs)—we’ll discuss this in more detail below.
Note: Your custom audience will need to have at least 1,000 monthly active people in it to view it in Audience Insights.
Custom Audiences vs. Lookalike Audiences
Remember, Custom Audiences are the foundation for Lookalike Audiences—and they’re great for highly relevant targeting due to their ability to include or exclude customer segments.
Lookalike Audiences (LLAs) enable you to reach new people who are likely to be interested in your products because they’re similar to your past buyers. LLAs are built from an existing Custom Audience; you can learn more about creating your first Custom Audience from Facebook.
You can download emails and HBEs (Hashed Buyer Emails) from past 6 months in your Teespring Dashboard. To request HBEs from 2015 onwards contact [email protected]
2 ways to create a Custom Audience for a specific niche
If you’re confused about how to use one pixel to target multiple niches we’ve got you! Here are two ways you can create a Custom Audience for a specific niche:
Option 1 – Use Website Traffic
Go to your Facebook Ads Manager, select Audiences, click “Create Audience” and then select “Custom Audience”:
Choose the “Website Traffic” option on the popup:
Change the “Website Traffic” option to “Custom Combination” in the drop down menu.
Next, add listing URLs for a particular niche; for example, www.teespring.com/nursedesign1, www.teespring.com/nursedesign2, etc.
Next, add an Audience Name and click “Create Audience”. Now you can use this audience for advertising!
Option 2 – Use Pixel Events
Another (and perhaps more flexible) option is to use Facebook Pixel events. Follow the same steps as above—once you’ve selected “Custom Combination” for the Website Traffic option change the dropdown menu selection from “URL” to “Event” and pick the “ViewContent” event.
Next, specify the campaign URLs via the “content_ids” parameter. Add your niche specific campaign URLs here.
Lastly, you need to give your Custom Audience a name, click “Create Audience”, and you can now use this niche audience for advertising!
PRO TIP: “If you’re using one pixel then you can optimize Website Conversion campaigns for a particular niche by using custom conversions. You get up to 40 custom conversions per ad account, and you can set them up as shown in the screenshot…use either ATC or Purchase. Then, you can optimize for the niche custom conversion and hopefully have better results with the tighter optimization.” – Rehan Zaidi