Why “PRIDE” should inspire your designs this summer

Remember how big the Women’s March was? Pride parades and events will also be buzzing all over social media in the coming months. If you want to be featured in our buyer marketing campaigns make sure to include the hashtag #Pride2017 in your campaign description.

Pride events worldwide

Throughout the year, the LGBT community get together to stand against discrimination and violence towards lesbian, gay, bisexual and transsexual people to promote their equality rights and increase their visibility as a social group. Numerous festivals take place worldwide (over 200 each year) and there are millions of people in attendance. In the US alone there are over 10 million people who identify as LGBT, and countless others who support their LGBT friends and family members.

So when and where are some of the biggest Pride events taking place this year?

• Rome: June 10th
• London: June 24th
• New York: June 23rd-25th
• Paris: June 24th
• Toronto: June 25th
• Belfast: July 28th

There are many more events that you can check out here. Remember to take advantage of our translations services (free for sellers with 100+ sales) if you’re targeting buyers in different languages. Also, pay attention to cutoff dates so your customers get their items in time for the event.

Pride design inspiration

You can find inspiration everywhere for pride-themed designs. Have a look at some of our favorites:

Support a cause

Don’t forget, these events serve as demonstrations for legal rights, such as same-sex marriage. Most of these parades occur in June to commemorate the Stonewall riots. Here’s your chance to not only create fun and inspiring designs people will love—but you can also support a worthy cause in the process. Plus, conversion rates for verified campaigns are 45% higher than non-verified fundraising campaigns—reassure buyers their purchase will benefit the charity of their choice and add a verified contribution badge to your campaigns.

Teespring is proud to support Transgender Law Center and help encourage a world where all people can live safely, authentically, and free from discrimination regardless of their gender identity or expression. Sellers interested in donating funds can select this organization using our Verified Contribution database during campaign setup. Below is a list of additional LGBT charities available for selection in our database—you can choose a cause to support in step 2 of launch process:

• Transgender Law Center
• Stonewall
• LGBT Foundation
• The Albert Kennedy Trust
• Point Foundation

Audience targeting

So what does LGBT really stand for? Lesbian, gay, bisexual and transexual, are terms that you should get familiar with when creating designs. There are many variations of the LGBT community (niches), as well as many causes that you can focus on—for example, same-sex couples for adoption, same-sex marriage, gay rights etc.

Here are 3 quick tips to narrow your LGBT audience on Facebook:

1. Think about targeting cities with large, active LGBT populations (like the ones with annual Gay Pride events).

2. Include behaviors or key interests related to your call to action.

3. Limit the age range of your audience. Don’t try and target everyone who could be interested in your design, but target those within the group who are most likely to respond to your ad.