For many Teespring sellers, the key to success is understanding their audience and knowing what they’re passionate about. But if you’re new to selling, this can make things a bit more difficult…how can you know your audience if you haven’t sold anything yet?
Allow us to help you out! Let’s take a look at some of the top Teespring trends from this year. We’ll focus on buyer location, gender, and design themes. After reviewing these trends you should have a better idea of who you want your target audience to be.
It’s no secret that North America (particularly the U.S. and Canada) tends to be Teespring’s top buying market, but let’s take a minute to look at international markets as well. Sellers are constantly tapping into new, unsaturated niches in global markets and if you’re able to do the same you’ll enjoy less competition and lower ad costs.
You can see that North America and Europe are followed by Oceania. Keep in mind people from Australia and New Zealand also speak English and we’ve seen similar design themes sell in both the U.S. and Australia (like veterans/military niches). Just remember we recommend choosing “EU” fulfillment for global campaigns (i.e. buyers located outside of U.S. and Canada) to minimize shipping costs and help boost conversion rates.
The U.K., Germany and France have always been Teespring’s top buying markets in Europe. It is notable that Norway, Sweden, and the Netherlands are almost always neck and neck after the top three. You can learn more about translating designs and tapping into new markets in the Training Center. Don’t forget that we’re looking for more U.K. themed content to add to the Boosted Network as well!
What’s interesting about the top selling states is the fact that their sales are mostly in line with population sizes until we reach Ohio—afterwards we see the order of top buying states vary in interesting ways. For example, it appears people in Washington buy more Teespring products compared to people in Georgia, despite Georgia having the larger population. Use this map as a guide if you’re looking to pinpoint certain niches within specific states.
Design Category Trends
Now let’s take a look at some of the most popular design categories on Teespring from 2017. If you’re new to selling and not sure where to start these categories can help you narrow the search for new niches to try! Also remember to optimize your campaigns so they’re easier to find within our marketplace.