This week the Teespring Team announced its plans to expand the Boosted Network into new Asian marketplaces. This strategic move will enable Teespring sellers to tap into the most engaged global marketplaces and fuel continued growth throughout 2018.
Eastern e-commerce growth
The opportunities out east are too good to pass up; massive e-commerce growth in eastern markets can drive additional Boosted Network sales for Teespring users. Jouzas “Joe” Kaziukenas, the founder of Marketplace Pulse and leading global eCommerce expert summed up the size of the opportunity.
“In 2017, China surpassed one trillion dollars in e-commerce volume for the first time, more than twice as big as US e-commerce. In fact, the largest e-commerce marketplace company Alibaba which controls such sites as Taobao and Tmall transacted more sales than all of US e-commerce. Compared to the US, e-commerce in Asia is not a convenience feature, but instead an essential need.”
Empowering Teespring sellers
Teespring is an e-commerce platform that empowers sellers (‘micro brands’) by enabling them to sell their own products and create their own brands without cost or risk. The Boosted Network functions as marketing technology designed to help sellers share their products to wider audiences through deep integrations, data science, and machine learning. As online niche-communities continue to grow and transcend borders, micro-brands are finding a larger audience among global consumers. Chris L., VP Commercial Growth at Teespring, confirmed the deciding factor for this expansion is primarily unlocking new customer groups for Teespring’s seller community.
“We have seen positive signs in helping automate marketing for our micro-brand creators and believe that adding these new relationships will unlock a totally new customer base.”
These new integrations will be tested throughout the month of March. Top marketplace contenders include JD.com, Tmall and Japanese marketplace Rakuten.
In the coming weeks, we will keep the community updated on global marketplace expansion progress.