With over 35 million Americans claiming Irish heritage, celebrations for St. Patrick’s Day will be in full swing on March 17th. Last year Teespring users saw a significant spike in sales around St. Patrick’s Day, and we expect the event to be top-selling again in 2020. Don’t miss out on potential sales, with 31% of people celebrating planning to purchase St. Patrick’s Day or Irish-themed apparel.
Green color schemes and Irish iconography drive design direction for St. Patrick’s Day—check out some creative ways you can use these iconic elements in your designs for 2020 below.
1. All-over patterns
Bold patterned designs are always popular for events like as St. Patrick’s Day. Teespring offers a multitude of all-over print products you can add patterns to like leggings, all-over print tees & sweatshirts, phone cases, pillows, blankets, and more.
2. Cute & cursive
If you have a younger or predominately female audience, cute designs are always a favorite theme. Pastel greens and handwritten typography are popular elements for this trend as well as cute caricatures and bright colors.
3. Irish American
Patriotic designs have been popular on Teespring for many years and St. Patrick’s Day 2020 is no exception. With over 10% of Americans (35 million people) claiming partial or full Irish ancestry there’s a massive group of potential buyers. Incorporate Irish and American flags with Irish iconography in designs to appeal to patriotic customers.
St. Patrick’s Day is iconically a day of celebration and fun, so why not add some humor into your designs? Cheeky and play-on-word slogans are popular for this trend and always add green color elements!
Remember to optimize your listing’s discoverability by including relevant keywords in your listing’s title and description. This will help buyers find your products as they browse in marketplaces and search for products online.
- Paddy’s Day
- St Paddys
- St Patricks
- St Patricks Day
Events such as St. Patrick’s Day normally become trending topics, so utilize this opportunity and promote your products across social media. Re-purpose some of the keywords above into hashtags to accompany your social posts—this will increase their discoverability and encourage further sales.
Cutoff dates to keep in mind
Keep delivery cutoff dates in mind to ensure your buyers receive their orders in time for St. Patrick’s Day. Once we’ve passed the standard shipping cutoff dates, buyers can still receive their products in time for March 17th—they’ll just need to select ‘rush shipping’ at checkout. Plan to initiate your listing’s print cycle on the standard shipping cutoff date to ensure shoppers get their order by March 16th. For rush shipping, the buyer just needs to place their order by the “order by date” listed below.
Ready to put these tips to the test?