Spring has sprung and we all know what that means…spring cleaning!
There’s no better way to show off your collections of awesome designs than by housing them in your custom store! But when was the last time you updated your storefront…if ever!
Not only does having a storefront unlock more sales, but they also help you to build a brand that your buyers will return to again and again. Listings in storefronts get 58% more views on average than those not in storefronts. Also, listings in storefronts sell 19% more units than those not in storefronts.
Jared, a Teespring storefront master, is here to give 4 tips on how to refresh your storefront in time for the spring season. Don’t get left behind, your storefront is sooo last year 😉
1. Make It Official
Add a logo! This solidifies your brand presence on Teespring and ties in with branding you might have on other social platforms. It also makes your brand look legit! Your logo should have a max file size 1 MB. If you don’t have a logo, the name of your store will appear in the header space, check out Canva for helpful tools on creating a logo.
Ensure that your logo is presented across all of your product pages. It takes 5-7 impressions before someone will remember your branding and logo, so be sure to show it off!
See above how to add your logo and expand to each of your product pages
2. Add A Banner
Think of your banner like a Facebook cover photo or a YouTube banner – it will be the first thing your buyer will see when they visit your store. Choose an image that speaks to your brand (max file size 10 MB). We recommend uploading a 1600 x 200 pixel image, but the banner size adjusts to match your image size, so any “wide” image will look great. If you choose to add a banner, make sure it matches your header colour and logo. You can blend the banner with your header using a gradient effect like Zias! See how they have used a solid band or red in their banner that perfectly matches their fade below. We have a handy resource with a tutorial on how to create a gradient effect.
Or, you can try using negative space to create a clean, minimal look? Ashley James, model, DJ and influencer, uses a white backdrop in photoshoots where she is wearing her own merch from her line ÉgaliTEE. This gives a negative space effect, making the store look minimal and clean!
You can also try making things obvious but informative, include messaging in your banner like “New Merch!” or “Summer Collection 2018!” to show your audience that your store is not only exclusive to you but limited edition too!
3. Keep It Simple
if a banner seems a bit much, simply leave it off and run with a bold coloured header and clean logo. Lucas the Spiders‘ store has a clean, flat banner and gives a modern, sleek look. See how the colour scheme works well with the products on offer. Colour increases brand recognition by up to 80%.
4. But Who Are You?
Remember, it’s all about you! Be sure to add an ‘about‘ section to give a bit more background about yourself and the product range. Also, be sure to add your social links to gain new followers and extra exposure.
However you complete your store, be sure that it is 100% you. It’s YOUR store!
Want to see how many of your units are coming from your Teesprings Storefronts?Check out your Teespring Analytics on your Seller Dashboard to see how much traffic your storefront is driving. (Spoiler Alert: It’s more than you think!)
Be sure to use the hashtag #TeespringFeatured for a chance to be featured on our social media channels!
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