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Spreading Christmas cheer through merch this year

RowanOak, Remington, and Idgie Ruth aren’t your average golden retrievers! These three golden girls (along with their humans–known to their social media family as Oz and Bean) have brought joy to thousands of people around the globe by sharing uplifting and adorable videos on social media. This Christmas the family was able to create an extra special moment through merch…continue reading to learn how!

Oz, Bean and The Golden Gurls wearing their merch

How it all began

After being involved in a car accident in 2012 and sustaining life changing health issues, Oz and Bean’s lives were completely turned upside down. They spent a lot of time at home with their dogs–who brought them immense comfort and joy through the difficult times. It was after this that they decided to start their page.

“They are so attuned to our needs and emotions. All they want in this life is to give love and to receive love. Because of the joy they give to us on a daily basis, we decided it was only fair to share that same joy with the rest of the world. And that’s how we became, ‘The Mississippi Golden Gurls’”- Oz

When the couple first decided to share their family on social media, they had no idea how much positive impact the page would cause. They’ve been able to connect with people from all around the world and create lifelong friendships in the process.

“While we thought we were the ones who were going to be blessing others with our page’s content, it’s been our Mississippi Golden Gurls Family who has blessed us the most.” – Oz

The Mississippi Golden Gurls page originally began as an electronic scrapbook of their three dogs. Since 2015, the Mississippi Golden Gurls community has grown to over 500K across Instagram and Facebook. Oz, Bean and the girls’ aim is to bring a smile to everyone who comes across their content online: 

“Our Mississippi Golden Gurls’ Facebook and Instagram pages have never been about achieving a gaudy follower count, garnering “Instagram or Facebook fame,” or chasing whatever it is so many people measure social media success upon. It’s always been about sharing the love we have for our dogs, and the love our dogs have for us. Our priority and our mission is for our Mississippi Golden Gurls Family to always know they have a safe place to come where they will feel loved, accepted, and regardless of what they are going through, we will deliver the joy they need to help them get through the day.” – Oz

The dream team!

Merch that makes a difference

As their community of followers continued to grow, Oz and Bean got countless requests from their fans to create merchandise. After much contemplation and research the couple decided to create their merch store with Teespring. The main reasons they chose Teespring was due to the ability to donate sales profit to charities near to their heart, as well as offer international shipping for their global fan base. 

A selection of the Mississippi Golden Gurls products

In 2015 Oz and Bean devastatingly lost their 5 year old golden retriever, Rush, to Osteosarcoma (bone cancer). Because of this heart-wrenching situation their charity of choice to benefit from merch sales is the Morris Animal Foundation, which benefits canine cancer research. 

Oz and Bean promote their merch on both Instagram and Facebook. Their highly engaged audience makes these platforms the perfect place to share new designs and special offers. They consistently use merch samples in their promotional content because it’s one of the most effective ways to show off products in an engaging way. 

Example of Facebook promotion

Example of Instagram promotion


A special Christmas surprise

One of the most special friendships the Mississippi Golden Gurls have developed is with a 3rd grade class and their teacher, Mrs. Dina Christman–from an inner city school in Pennsylvania. In October 2019, Oz received an email from Mrs. Christman explaining how her class had fallen in love with the girls, and the highlight of her students’ day was when she’d allow them to watch the Mississippi Golden Gurls’ videos in her classroom.

“When I read how much joy RowanOak, Remington, and Idgie Ruth had been able to bring these children, I was truly overwhelmed with emotion, because this is precisely why we do what we do. This is the reason we share our pets and this intimate part of our lives with the world: to bring joy to those who need it the most.” – Oz

As part of a school assignment, the children had to write a letter to someone who has made their heart happy. Without hesitation, Mrs. Christman said her students excitedly and unanimously chose, “The Mississippi Golden Gurls!”

The letters The Mississippi Golden Gurls received from the students.

Receiving these letters was a special moment for Oz and Bean—seeing and reading first-hand how their page has impacted these children’s lives in a positive way.

“To say that these students’ letters grabbed a hold of my heart is an understatement; they moved me in a way that is truly indescribable.” – Oz

Inside of the children’s letters

As the conversations between Oz and Mrs. Christman increased she learned about some of the hardships the students faced. Oz and Bean were both inspired and moved by the students and how despite the life obstacles these children face, they make a conscious effort to choose joy everyday. It was then that Oz and Bean decided to send each child a Mississippi Golden Gurls t-shirt as a Christmas gift. As the children live over 1,000 miles away in Pennsylvania, this idea was the perfect way to give them a real piece of the Mississippi Golden Gurls love. 

Working with Teespring, Oz and Bean were able to get their bulk order of T shirts shipped to the school before Christmas. When the shirts arrived, Oz FaceTimed the class to see their excited responses whilst they opened the box, which she says was overwhelming! The children were overjoyed to receive these gifts from their favorite golden girls. 

“These children have brought us far more joy than I believe we could ever possibly repay. Being able to give back to them this way, is just a small token of our love, support, and appreciation for the impact they’ve had on our lives.” – Oz

The children reacting to speaking to The Mississippi Golden Gurls

“Both the Golden Gurls along with Ms. Oz and Mr. Bean have shown my students unconditional love and kindness. Their laughter, smiles and oohs and ahhs could light up a room when they watch the videos. What seemed to them a simple assignment of writing cards to those they admire was responded to with such selflessness; a human characteristic most of us have witnessed little in our lives. The joy at hearing their names gave them such a sense of purpose and importance. The gleeful screams at actually receiving their shirts was just priceless. The spirit of giving with kindness and love was truly realized this season, an experience they will never forget.” – Mrs. Christman, class teacher.

Mrs Christman and her class wearing their T shirts

We love seeing how merch brings creators and fans closer together—and how it can make a difference in the real world. Thank you to the Mississippi Golden Gurls family and to Mrs. Christman’s class for sharing this incredible story.

If you’re feeling inspired and want to create your own merch success story, head over to the Teespring Launcher to get started.




6 responses to “Spreading Christmas cheer through merch this year

  1. Kathey Dufrene says:

    Your customer service sucks !!!
    I had an error accrued when I was ordering my tee shirt so I used a different card so I have two orders and you have no phone so you cannot be reached I also sent a couple of e- mails which were not answered I will never order from you again and I will tell all my family and friends .

    1. Lucy Ford says:

      Hey Kathey, our support team are always working hard to help with all queries–sorry to hear about your experience. Could you please advise me of your order number(s) and I can look into this for you.

  2. Lori Colwill says:

    I have been trying to return an item I bought for Christmas. I have had no luck with emails or phone calls. Please advise me what to do.

    1. Lucy Ford says:

      Hey Lori, could you advise me of your order number so I can assist you?

    2. Kim Long says:

      I also have a return that I just received yesterday 3/3/2020. I searched the whole website to find their return instructions. I found a parcel explanation on what to do if you receive a damage item. It told you about taking pictures of the item and I believe to email them. This was the extent of the explanation, no mailing instructions. So it does not look promising. This is poor customer service and it also makes them look dishonest. I will not be ordering from them again.

      1. Lucy Ford says:

        Hi Kim, sorry to hear there’s been an issue with your order. Have you sent over an email to [email protected]? Where they can assist you further.

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