Social proof is an important marketing tool, especially when it comes to online shopping. Social proof normally includes user-generated content like customer testimonials, case studies, online reviews, etc. Considering 84% of millennials are likely to be influenced into making a purchase based on user-generated content (social proof) it’s clear just how powerful social proof can be!
Many successful Teespring users incorporate social proof into their promotional efforts by collecting and sharing customer photos. Photos of happy buyers wearing your merch can generate excitement and interest, as well as affirm the value and quality of the products you’re selling. This content also functions as positive reviews of your products and sharing them is an engaging way of generating trust in your brand. Not only this, but it can also bring your community together and lead to more sales in the future!
Check out our video and complete guide below for examples of how creators are using social proof to leverage more merch sales—get inspired and try them out for yourself!