Email is one of the most powerful marketing channels available to Teespring sellers. Thanks to the recent T2 Updates, you can now download your buyer data – there’s no time like the present to step up you email marketing game and start driving more sales.
Haven’t tried email marketing yet? You’ll want to give it a go after seeing these numbers:
- Email marketing drives more conversions than any other marketing channel, including search and social.
- Personalized email messages improve click-through rates by an average of 14% and conversions by 10%.
- 53% of marketers say ongoing, personalized communication with existing customers results in moderate to significant revenue impact.
- 72% of people prefer to receive promotional content through email, compared to 17% who prefer social media.
- Including a call to action button instead of a text link can increase conversion rates by as much as 28%.
- 92% of online adults use email, with 61% using it on an average day.
3 proven strategies to try now
Below you’ll find some examples of proven email marketing strategies that can help boost your product sales. As you read through this content, think about how to apply these examples to your own products and niches.
1. Leverage the power of social proof
Think of social proof as “buyer approval” of your products; this can be a very powerful tool for boosting your sales. If potential buyers see that current customers “approve” or love your products, they will be more likely to make a purchase. Sharing photos and reviews from happy customers can confirm the value/quality of the items you’re selling. This content can also get potential buyers excited to own the products themselves. When you email buyer lists about new products consider sharing some of the positive reviews and photos you’ve received from past customers. Check out some examples of how social proof has been used in the marketing emails below and start thinking about how you can incorporate your own buyers’ comments and photos into the content you share.
As soon as you start making your first sales you should ask buyers to submit photos and reviews about your products. You can encourage content submissions by offering participants the chance to be featured on your Facebook page or within future emails – you can also try offering a special discount code to the “best” photos submitted. Brainstorm eye-catching ways to feature product mockups and quotes within your email content (as we can see with the two email examples on the left), or show off your top selling products for a particular niche (as shown in the Kiehl’s “Customer favorites” email on the right).
2. Make buyers feel special with exclusive offers
Giving email subscribers “exclusive” offers is a good way to motivate people to continue opening your emails and maintain contact with your brand. We know offering discounts using the “promotions” tool in your Teespring Dashboard can increase conversions by 60%; this is true for both first-time buyers and returning customers. When sales are slow or you want to push new products, try offering exclusive discounts to your loyal customers.
In the emails above you can see examples of how other brands make their buyers feel special with “exclusive” and “insider” promotions. Aim to keep your email content personal, friendly and visual!
3. Test different discount types
What’s the first thing that catches your eye in the emails below? The money! Instead of offering a 10% discount try offering a specific amount. In the subject line of the email you can experiment with different content such as, “Don’t forget your $5!”, “Claim your $5 credit” or “Save $5 on your next purchase”. Use the same promotions tool we mentioned above to create this type of discount. Make sure to be conscious of buyers’ locations; for example if you’re targeting a European niche their discount amount will display in Euros – when testing the discount code yourself select Euros as your currency on teespring.com. This way you’ll see exactly why these buyers will see when they click your discount link.