Robiul Hasan is a full-time student and part-time Teespring seller. He was born and raised in Joypurhat, Bangladesh and supports himself by selling on Teespring. Most of Robiul’s monthly sales are generated through Teespring’s sales-driving services; Teespring Marketing and the Boosted Network. When he’s not selling products he spends time working on his business degree, hanging out with friends, watching movies, and swimming.
He began selling with Teespring in 2015 after discovering the Teespring Bangladesh Community on Facebook.
I wanted to earn a living online. While I was searching for the best POD platform I came across Teespring and connected with Zafar Hossain Zafi (Teespring’s Bangladesh Country manager). I joined his Facebook group and started learning how to sell with Teespring. In our group Zafi and the other senior members shared helpful posts, case studies, tips and tricks, etc. I liked how they kept the community active and created a helpful environment for newbies like me.
Robiul Hasan wearing one of his successful designs
Robiul turned to the Teespring Training Center for more insight. He focused on organic sales because he didn’t have funds to invest in online ads up front.
Social media plays a huge role in eCommerce sales and I was able to become successful early on through my organic following. I attracted new audiences every single day to interact with my Facebook pages. The best content method is to post niche related videos (I look for viral content to share in particular). Based on my experience video content gets the most organic reach and attracts new followers.
My success story is a bit different compared to many others because I haven’t relied on ads for sales. However, I do plan to explore this more in the future. I think it’s important for new sellers to have proper knowledge and understanding of their niches before jumping into ads (similar to Alison’s Advice). To date, I’ve had the most success using Facebook Video Ads and Website conversion Ads.
Here is one of Robiul’s campaigns that sold over 185 units and generated $1600+ in profit.
Most of these sales came Teespring’s marketing services.
Robiul is able to earn so many sales from Teespring’s marketing services because he uses unique, high-quality designs and spends a lot of time optimizing his campaigns for search engines.
I feel fortunate because Teespring has given me a way to earn a stable, passive income. It’s great because there is little risk and a lot of my customers become repeat shoppers. I had my first big success during Father’s Day 2016 through organic sales and since then I always make sure to spend time optimizing campaigns to appear in search results. This is how I optimize my listings:
- This post in the Training Center on campaign descriptions is really useful. I also use specific hashtags whenever there’s a special promotion going on. For example, I used the opportunity to get added to the Boosted Network with Teespring’s #BoostedEU hashtag promo. I’ve already started getting sales from on the Boosted Network from these campaigns! You can subscribe to the Teespring blog to hear about new hashtag campaigns.
I try to incorporate the most emotional phrases and words into my campaign title based on the design I’m selling. I’ve found it seems to increase conversion rates.
I’ve started adding questions for the customer in my campaign description, for example, “Do you love to [activity]? If you love it then this [niche related] design is for you.” I think it helps the shopper identify with the design and increases the likelihood of purchasing.
It’s essential to use specific tags and niche related keywords. I always use niche specific keywords in each of my campaign descriptions. Make sure to use them in the campaign URL too. I use Google keyword planner for inspiration. Just make sure you don’t list random words, you need to actually use them in sentences. If your description looked like you stuffed a bunch of keywords it can turn buyers off (because it looks spammy).
When it comes to testing new niches, Robiul says thorough niche research is the best approach.
Normally, I select a specific niche to try and I research and study the niche thoroughly before moving further. Then, I launch campaigns/designs based on what I’ve learned about the audience. I consistently analyze the data from my Facebook Ads to see what’s working too. Apart from evergreen niches I’ve also had success with creating campaigns that focus on trending topics and global events (this is where my organic sales come from mostly). I recommend new sellers start with an evergreen or classic niche (like nurse, career, hobby, etc.) and afterward start testing trending topics. If you don’t have money to invest you can still promote your products organically on social media (Instagram, Facebook, Twitter, etc.).
Robiul’s selling journey started off slow, but after cracking the code for success he’s able to financially support his family, help people in his community, and offer guidance to new sellers too.
Teespring changed my life. Nowadays I am making a profit every month and I can financially support my family. Steady income is hard to achieve in Bangladesh, and thanks to Teespring I don’t have to stress over where my next paycheck will come from.
I was even able to help my community during Eid Ul Fitr (a religious celebration) where myself and other sellers from the Teespring Bangladesh Community donated clothes to people in my village. It was so fulfilling to see all the smiling faces we created that day. Because of my success, I also receive more love and respect from my peers. I like to share my story and learnings with others so that they might achieve success too.