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How to optimize your Teespring listings

Optimzing your Teespring listings is one of the most effective ways to improve the performance of Google Shopping ads as well as increase your sales in Teespring’s Boosted Network. It’s as simple as updating your listing’s title and description! We’ll explain exactly what to do (and not do) in the content below.

Please note Teespring listings have a limit of 40 characters for titles and 1500 characters for descriptions—so choose your words wisely! When optimizing your listings you’ll want to include keywords and information that will help shoppers discover your products (add words you think shoppers will use to search for your product/design). Make sure to add the most important information within the first 150 characters of your listing description.

Optimization Do’s and Don’ts

Let’s review some of the top tips you can apply to your current Teespring listings for Google Shopping and the Boosted Network.


  • Do describe your design, the design theme, and/or your intended buyer (who is the design for).
  • Do use correct grammar and punctuation.
  • Do be specific and accurate.
  • Do incorporate keywords you think a shopper would use while searching for your product.
  • Do include the most important information in the first 150 characters of the text.


  • Don’t add the product type in the title. Teespring will automatically add the product type to the your Google feed and in the Boosted Network. For example, if you add ‘Unisex T-shirt’ in the title you’ll be wasting valuable characters.
  • Don’t use capitalized letters for emphasis—this looks spammy (i.e. don’t write BEST SHIRT EVER).
  • Don’t include comparisons or details about other products or designs.
  • Don’t include promotional text that isn’t related to the product (shipping info, delivery, price, payment options, etc.).  


Examples of optimized listings

Let’s take a look at some optimized listing examples. You’ll notice that we’ve incorporated more descriptive keywords—specifically ones that a shopper might search for if they’re interested in buying one of these designs. We’ve also added words to describe specific design elements as well as design colors, patterns, etc.  


Optimize your listings now

Updating your listings is super easy. You can go to the ‘Listings’ section of your Teespring account and edit your live listings manually. Learn more here.

The tips described above are not only beneficial for your Google Shopping campaigns, but can also enhance your Boosted Network listing performance too. Maximize your sales across Teespring by updating existing listings and applying these best practices to any new listings you create.

Ready to put these tips to the test?






12 responses to “How to optimize your Teespring listings

  1. partha says:

    I need Bangla translation.

  2. Sayali Hemani says:

    Is there a way to edit a listing (add more product/colors) after it has been published?)

    1. Erica Bickel says:

      Hey Sayali, this is a feature we’re currently developing. Stay tuned! 🙂

      1. Abid says:

        Awaiting the feature eagerly.

      2. Cheryl H says:

        Are you still working on adding the option to change the colors on shirts after they’ve already been listed? Thank you.

        1. Luiza Jordan says:

          Hey, we’re working and testing on it. Very soon!

        2. Luiza Jordan says:

          Hey, we’re working on it and testing it now! Watch this space 🙂

  3. prothom says:

    hey sir,
    it will be worked for mug… i mean listing optimization for mugs

  4. Edward During says:

    I have customers wanting shower curtains and hats how can i get them added to my products i have currently

    1. Luiza Jordan says:

      Hello! Shower curtains and hats are speciality products. You need to build up your sales history and earn a trust score to access to these products. Thousands of new users gain access every day! Learn more:

  5. Dean price says:

    I need help get my item sold so if can can someone help me with it plz

    1. Luiza Jordan says:

      Hey! You’ll find checking out the training center on getting your first sale is helpful!

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