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How to optimize Teespring campaigns for search engines

Search Engine Optimization (SEO) can have a significant impact on your organic sales. Therefore, it’s worth putting extra energy towards writing a campaign title and description using clear, descriptive keywords. An optimized product listing can get you better search rankings in both Google and Teespring’s Marketplace as well as improve your odds of being selected for buyer marketing campaigns.

Why optimize campaigns?

SEO gets your products in front of more buyers and it’s easy to do! All Teespring products are indexed and searchable for Google (when you opt-in), and keywords can help improve your ranking in search results.

The same principle can be applied to Teespring Marketplace; there are thousands of buyers who search teespring.com daily for specific designs…why not make it easier for them to find your products?  

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3 ways to optimize your product listings

There are several ways you can optimize your Teespring campaigns. A few simple tweaks can go a long way when it comes to improving your search result ranking—and it will make it easier for us to select your products as we ramp up buyer marketing efforts and integrations.

1. The more specific the better

The best way to improve your chances of being ranked in categories and search results is to use a keyword-rich campaign title and description. For example, a campaign title like “Tattoo Grandmother Tee” is much more effective compared to “Limited Edition Tee”. We recommend avoiding generic and non-descriptive titles altogether; when we’re searching for content to feature in marketing campaigns or integrations anything with “limited edition” in the title is usually overlooked. Consider getting super specific with your titles (and compare the results); for example, if you’re focused on the gun niche, instead of using a general title like “This girl loves her gun”, include a specific type of gun in the title such as “This girl loves her AK-47”.

2. Choose keywords wisely

It’s important to remember you SHOULD NOT keyword stuff when writing product descriptions. Aim to write a description that is easy to read and describes the design and/or target audience (i.e. don’t just write a list of keywords). When it comes to choosing keywords try putting yourself in the buyer’s position—what words would your buyers (niche) use to describe themselves? What words would this audience use if they were searching for your design online?

Check out the sample description below, it’s pretty clear what the design is about and who it’s for right?

Example: This grandmother loves knitting

“Are you a grandmother who loves knitting? Or maybe you know someone who is? This shirt is perfect for those who can’t be separated from their yarn and needles…”

3. Don’t forget about the URL

It’s good practice to customize campaign URLs with relevant keywords. For example, if the design is “Love my mom” try adding the words “shirt” or “mug” to the URL so you get “teespring.com/love-my-mom-shirt”. If you don’t want to add the product to the URL make sure you’ve got one or two keywords at least.

 

Are you ready to put these tips to the test?

 

 

 

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