We should celebrate the hardworking, strong, and loving women in our lives everyday, but especially on May 10, 2020! Mother’s Day is the third largest retail holiday in the U.S. with expected spend to be over $20 billion this year.
86% of Americans are planning to purchase gifts for mom this year, but many other countries celebrate Mother’s Day on May 10th too; Australia, Belgium, Brazil, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, Germany, Greece, Greenland, Iceland, India, Italy, Malta, New Zealand, Netherlands, Switzerland, and Turkey to name just a few! Continue reading for product and design inspiration plus cutoff dates to keep in mind.
Popular products for mom
Mother figures of all kinds should be celebrated on Mother’s Day (and every day)—this includes mothers-in-law, stepmoms, new moms, LGBT moms, and more. Don’t forget Grandmothers! More than 13 million kids in the US are living in homes with their grandparents. An inclusive approach to selling can expand your buyer audience and allow you to create a variety of products everyone will love.
In 2019 35% of Mother’s Day shoppers bought jewelry. With people expected to spend $4.6 billion on jewelry this year it’s definitely a product you should consider creating. Once you’ve unlocked jewelry in the launcher you can start creating and selling! Our ShineOn jewelry is hand-made and decorated in the U.S and just like our other products, jewelry orders are produced on demand so there’s no upfront cost or inventory required.
Floral motifs and cursive typography are among trending design elements for this holiday. Consider incorporating personalised elements (mom, grandma, their name eyc) into your designs too. Our in-house trends team has compiled a jewelry mood board for you to get inspired by below!
APPAREL & DECOR
Keep in mind we offer lots of products mom will love like premium women’s tees, sweatshirts, hoodies, and leggings. Explore our home decor product options too like canvas prints, pillows, posters, and blankets too. Don’t forget fun accessories like mugs, die cut stickers, and phone cases can make great gifts as well.
Remember to optimize your listing’s discoverability by including relevant keywords in your listing’s title and description. This will help buyers find your products as they browse in marketplaces and search for products online.
- Mother’s Day
- Step mom
Events such as Mother’s Day normally become trending topics, so utilize this opportunity and promote your products across social media. Re-purpose some of the keywords above into hashtags to accompany your social posts—this will increase their discoverability and encourage further sales.
Cutoff dates to keep in mind
Some products may experience impacted delivery timelines due to COVID-19, so we recommend creating and selling Mother’s Day themed products as soon as possible. While all orders will get delivered, we cannot guarantee delivery by a certain date. In the table below we’ve added an additional 5 business days to shipping timelines as an extra precaution.
Plan to initiate your listing’s print cycle on the standard shipping cutoff date to ensure shoppers get their order by May 9th. For rush shipping, the buyer just needs to place their order by the “order by date” listed below.
Ready to put these tips to the test?