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Teespring x Instagram ‘shoppable’ posts (BETA)

Instagram Shopping is a powerful feature that can convert your Instagram feed into an engaging product catalog for followers. Everyone can apply for access to this beta, and once you’ve gotten access we’ll notify you via email. Please note Instagram shopping is not the same feature as Instagram checkout (learn more). 

BETA CLOSED: Please note access to this beta has closed and we are not accepting new user accounts at this time. We’ll update the community when we’re able to accept more accounts.


Selling on Instagram

More than 800,000 shoppers now use Instagram every month, and brands around the world are using the platform to share their stories and products in a visually engaging way. Engagement rates on Instagram are 15 times higher than Facebook and 20 times higher than Twitter, making it one of the hottest new platforms for selling online. 

Instagram announces the news via their official ‘story’

Once you’ve gotten access to this feature, you’re able to tag products featured within your Instagram posts. When a follower taps the product in the photo a new page opens within the app where they can see more info about the product and pricing. 

If they tap the ‘Shop Now’ button, it will take them directly your Teespring listing where they can add the item to their shopping cart and complete purchase. 


How to set up Instagram shopping

Once you’ve been granted access to the beta we will notify you via email with further instructions.  

1. Ensure your Instagram profile is a Business Account 

You can do this in your settings. Just tap ‘switch to business profile‘ and select the Facebook page you’d like to associate your business with! (Tip: Private Accounts can’t switch to Business Accounts).

2. Add a shop to your Facebook page and create a ‘Facebook Catalog’

You must have at least NINE products in your facebook catalogue for Instagram shopping to be enabled. Creating a catalog is simple: On your Facebook Business Profile go to your ‘shop’ and add your products, by uploading imagery alongside your links and pricing.

3.  Get approved by Instagram

The approval process from Instagram can take anywhere between a few hours and a few days. Once you do receive the approval, you should see a notification in your Instagram Business Profile.

4. Create engaging posts

Remember, Instagram is a visual platform with over 800 million monthly active users. Visual content is extremely important, especially when selling apparel and studies show that visual appeal matters in 93% of cases when people go to make a purchase. Check out this blog post from Instagram themselves on how to create fantastic content.

5. Tag your products!

Be sure to tag your products in your photos. You can tag your products in the same way that you tag people when you upload a post. 



27 responses to “Teespring x Instagram ‘shoppable’ posts (BETA)

  1. Dionne says:

    You don’t explain how to submit it to instagram. That should be your step 3. Are we talking an add here or what?

    1. Lex O'Hara says:

      The process is automatic, so there is no need to submit to instagram. Hope this helps!

  2. Martin says:

    I did everything correct, got the catalog in business profile, and even connected a FB pixel between Teespring and FB Business Manager.
    I’ve been waiting on Instagram to “Approve” for two months
    I feel like Instagram is only approving big companies and not paying any attention people who want to sell t-shirts.

    1. Lex O'Hara says:

      Oh no! This certainly shouldn’t be the case. For more info troubleshooting this problem take a look here:

    2. Liezl says:

      Ours is a small business and we just got approved after 3 weeks. Figured out we had made a simple mistake by having our url as http instead of https on our Instagram business account. Double check all your settings, make sure your Business Manager is the page owner and is connected to your Ads Manager account and doesn’t just have access and also check that your product catalog shows on Business Manager as well as the shop section of the page. As a last resort you can also post in the help forum. I received a message shortly after posting saying a consultant will get in touch and they phoned me the next day. Within 24 hours the Instagram shop was up and running.

      1. Heather says:

        Do you have a link to the Help Forum you mentioned? Thanks.

  3. Justin says:

    Where did you get the info that you need 9 products to be eligible for it to be enabled? I think that’s our current hangup, but we should have 9 products shortly so not too worried about it.

  4. Robin says:

    When you provide your,storefront url are others able to see your profile information?

    1. Erica Bickel says:

      Hey Robin, providing your storefront URL will just give other users a link to your Teespring storefront. All of your profile information is confidential!

  5. Torrey says:

    how do I create a storefront url to post??

    1. Erica Bickel says:

      Hey Torrey, view your storefront as a buyer for the best link!

  6. Sellybobeats says:


  7. Shay says:

    I want to know do I set up a new account on Instagram or do I use the same one I already have?

  8. Rony tadeo says:

    La felicidad está en la cara en los que lo creen

  9. Lokesh Jangid says:

    Good and new designed T shirts, limited period offer

  10. Shane says:

    When adding products to Facebook, in order to be approved for instagram shopping should you deeplink each product you have to each specific Teespring product or can you just use the storefront URL?

    Secondly, will Facebook/ig shopping approve bitly links to be used on the product catolog?

    1. Luiza Jordan says:

      Hey! 1. You’ll need to add each product URL you are linking.
      2. I don’t see why not!

  11. Jay Harriss says:

    Hiya, I am down as a creator on Instagram, would I be able to use this service too, or do I have to be a business account? I tried setting up Instagram shopping through Instagram settings and I need to own the domain by adding some stuff, but it says this on the help Center:

    “If you are verifying a domain on behalf of a client (e.g. as an agency) please make sure that the domain is verified in the domain owner’s Business Manager. They can always share access to the domain with your Business Manager later.”

    Would you be able to do that for my storefront or is that beyond your control?

    Thanks, Jay/CHiLDiSH

    1. Luiza Jordan says:

      We’re working on making this a possibility for us to help creators do this. Watch this space!

      1. Kurt Jo says:

        I’m also looking for how to set this up.

        1. Luiza Jordan says:

          Hey, we’re working on making this a possibility for creators. Watch this space!

      2. Olivia says:

        When do you hope to have more information for Teespring creators who have an IG business account and want to include shoppable links on their Instagram posts and stories? One barrier in the application process seems to be the ownership of the domain address.

        1. Luiza Jordan says:

          Hi there! We’re working on making this integration available for creators in the near future. Keep posted!

  12. Ellenchan says:

    Hello, is this still in BETA mode or is it open for everyone?

    1. Luiza Jordan says:

      Hey, we are working right now on developing this integration in the near future. Keep posted!

  13. Sofia lichtenberger says:

    Hi !! i would like to integrate instagram shopping with teespring. What should i do ??

    1. Luiza Jordan says:

      Hey there, we’re working on introducing this feature for creators soon. Unfortunately our beta is closed whilst we focus on this. Sorry for any inconvenience!

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