Instagram Shopping is a powerful feature that can convert your Instagram feed into an engaging product catalog for followers. Everyone can apply for access to this beta, and once you’ve gotten access we’ll notify you via email. Please note Instagram shopping is not the same feature as Instagram checkout (learn more).
BETA CLOSED: Please note access to this beta has closed and we are not accepting new user accounts at this time. We’ll update the community when we’re able to accept more accounts.
Selling on Instagram
More than 800,000 shoppers now use Instagram every month, and brands around the world are using the platform to share their stories and products in a visually engaging way. Engagement rates on Instagram are 15 times higher than Facebook and 20 times higher than Twitter, making it one of the hottest new platforms for selling online.
Instagram announces the news via their official ‘story’
Once you’ve gotten access to this feature, you’re able to tag products featured within your Instagram posts. When a follower taps the product in the photo a new page opens within the app where they can see more info about the product and pricing.
If they tap the ‘Shop Now’ button, it will take them directly your Teespring listing where they can add the item to their shopping cart and complete purchase.
How to set up Instagram shopping
Once you’ve been granted access to the beta we will notify you via email with further instructions.
1. Ensure your Instagram profile is a Business Account
You can do this in your settings. Just tap ‘switch to business profile‘ and select the Facebook page you’d like to associate your business with! (Tip: Private Accounts can’t switch to Business Accounts).
2. Add a shop to your Facebook page and create a ‘Facebook Catalog’
You must have at least NINE products in your facebook catalogue for Instagram shopping to be enabled. Creating a catalog is simple: On your Facebook Business Profile go to your ‘shop’ and add your products, by uploading imagery alongside your links and pricing.
3. Get approved by Instagram
The approval process from Instagram can take anywhere between a few hours and a few days. Once you do receive the approval, you should see a notification in your Instagram Business Profile.
4. Create engaging posts
Remember, Instagram is a visual platform with over 800 million monthly active users. Visual content is extremely important, especially when selling apparel and studies show that visual appeal matters in 93% of cases when people go to make a purchase. Check out this blog post from Instagram themselves on how to create fantastic content.
5. Tag your products!
Be sure to tag your products in your photos. You can tag your products in the same way that you tag people when you upload a post.