Shopping on Instagram has finally arrived!
Instagram has been testing the feature since 2016, so you may have seen this feature on your feed before. But now the integration is officially going global and will now be available in 9 countries.
Why should I sell on Instagram?
More than 800,000 shoppers now use Instagram every month, and brands around the world are using the platform to share their stories and products in a visually engaging way. Engagement rates on Instagram are 15 times higher than Facebook and 20 higher than Twitter! So let’s get going!
Instagram announced the news via their official ‘story’
Instagram shopping works so that when your followers tap the product details tag, a new page opens within the app where they can see more information and imagery of the product.
If they tap the ‘Shop Now’ button, it will take them directly your Teespring link for the corresponding product where they can add the item to their shopping cart, ready to check out.
Ready to get started?
(To be eligible for the integration you must be in: Australia, Brazil, Canada, France, Germany, Italy, Spain, The United Kingdom or The United States)
1. Ensure Your Instagram Profile is a Business Account.
You can do this in your settings. Just tap ‘switch to business profile‘ and select the Facebook page you’d like to associate your business with! (Tip: Private Accounts can’t switch to Business Accounts).
2. Add a shop to your Facebook page and create a ‘Facebook Catalogue’
You must have at least NINE products in your facebook catalogue for Instagram shopping to be enabled. Creating a catlogue is simple: On your Facebook Business Profile go to your ‘shop’ and add your products, by uploading imagery alongside your links and pricing.
3. Get Approved By Instagram
The approval process from Instagram can take anywhere between a few hours and a few days. Once you do receive the approval, you should see a notification in your Instagram Business Profile.
4. Create Engaging Posts
Remember, Instagram is a visual platform with over 800 million monthly active users. Visual content is extremely important, especially when selling apparel and studies show that visual appeal matters in 93% of cases when people go to make a purchase. Check out this blog post from Instagram themselves on how to create fantastic content.
5. Tag your products!
Be sure to tag your products in your photos. You can tag your products in the same way that you tag people when you upload a post.
It’s as simple as that! Good luck!
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