Are you missing out on sales? If your listings aren’t optimized you could be! Check out these simple optimization tips below—a few tweaks can help increase site traffic (and sales) to your listings on the Boosted Network and Google Shopping.
- Your listing title is the most important element you should focus on optimizing. Creating a unique, descriptive listing title is a great way to help shoppers find your products.
- Include keywords in your title that consist of search terms a potential buyer might look up to find your design.
- Don’t add the product type in the title. Teespring will automatically add the product type to your Google Feed and Boosted Network listings for you. For example, if you add ‘Unisex T-shirt’ in the title you’ll be wasting valuable characters.
- Use descriptive words in your descriptions—specifically ones that a shopper might search for if they’re interested in buying your design.
- Try to describe specific design elements and use phrasing that could help a shopper self-identify with your design theme: E.g. This custom design features a cute labrador wearing a Santa hat with Christmas trees, candy canes, snowflakes, holly, and bells incorporated into a festive pattern. It’s perfect for ugly Christmas sweater parties and as a gift for dog lovers.
- Use Google’s Keyword Planner to find popular search terms to include in the title and description of your listing. Using relevant keywords will help with the SEO of your listing and allow your ad to show up in more relevant searches.
- If you have access to Google AdWords you can check the search terms people entered on Google to find your listing. In your Google Ads account navigate to the Overview section. These search terms can also be sorted by Impressions clicks, conversions or cost. You can find keyword inspiration to include in your listings as well as negative keywords to using when creating Google Shopping ads.
- Negative keywords are useful for ensuring your ads are only show to relevant shoppers—i.e. people who are more likely to make a purchase. Check out this Negative Keyword Tool for ideas. If you’re new to negative keywords be careful—you don’t want to accidentally prevent potential buyers from seeing your products. E.g. When you add “free” as a negative keyword to your campaign or ad group, you tell Google Ads not to show your ad for any search containing the term “free.”