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How to create a lookalike audience to boost Teespring sales

Hey Springers! To maximize your TeeX success, dive head first into the land of Facebook Lookalike audiences! Lookalike audiences allow you to  reach new people who are likely interested in your design. You can base your Lookalike Audience on a variety of sources – from people who have liked your Fanpage, or people who have visited or purchased from your campaign page!

Setting up these ad sets might be something you can do in your sleep or something that is 100% new to you – but either way – this technique is heating up on Teespring and many sellers are hitting it bit! So grab a new tab, open up Lookalike Audience in Ads Manager or Power Editor, and let’s go!

Below are some simple steps to creating Lookalike Ads from your Ads Manager:

  1. Go to your Audiences
  2. Click Create Audiences in the top left and then select Create a Lookalike Audience from the dropdown
  3. Choose your source (any Custom Audience – including those based on an app, conversion pixel or Facebook Page)
  4. Choose the country where you’d like to find a similar set of people
  5. Choose your desired audience size with the slider
  6. Click Create Audience

As an alternative, you can also create a Lookalike Audience from Power Editor by following these steps:

  1. Go to your Audiences
  2. Click Create Audience at the top-right of the page and select Lookalike Audiences from the dropdown
  3. Choose your source (any Custom Audience – including those based on an app, conversion pixel or Facebook Page)
  4. Choose the country where you’d like to find a similar set of people
  5. Choose your desired audience size with the slider
  6. Click Create Audience

Remember: It may take 6 to 24 hours for your Lookalike Audience to be created. After that, it’ll refresh every 3 to 7 days as long as you’re still actively targeting ads to that audience.

Hungry for more? Learn more about how Lookalike Audiences can boost your TeeX success 🙂

Cheers, and happy Springing!

Bridget and the Teespring Team

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