As the days start getting shorter and the leaves crunchier, it’s time to start thinking of upcoming fall sales trends. While Thanksgiving comes to mind as a standout autumn holiday, we must not bypass the opportunity to sell a scary amount of products for Halloween!
Where is Halloween most notably celebrated?
- United Kingdom
(But also catching on amongst the youth of many countries worldwide!)
So which countries were the biggest buyers on Teespring this time last year?
Unsurprisingly, we see countries 1 through 4 are the same ones we previously mentioned…so it makes sense that they had the most sales leading up to this holiday. Keep these countries and cultures in mind as you brainstorm new design ideas!
Halloween Design Inspiration
The exact origins of Halloween are unknown, but popular belief suggest the holiday originated in Ireland. It is believed people originally wore costumes to protect themselves from evil spirits which visited the earth on Halloween night. Nowadays Halloween is all about having fun, wearing costumes and eating candy. People wear all kinds of costumes…the most popular being funny, sexy and scary!
Halloween could be considered a commercial holiday…due to the high amount of money spent celebrating it! According to the National Retail Federation in 2015 alone, over 157 million Americans celebrated Halloween; spending $6.9 billion in total with the average American spending $74 on decorations, candy, costumes, etc. This is where you, Springer, comes in! Here’s your chance to create some truly unique designs and boost your sales coming into the fall season!
T-shirt costumes are becoming more and more popular every year; consider creating a funny design for your niche that is related to Halloween. It’s common for teachers to wear costumes or funny t-shirts to school on holidays for example and lots of companies host halloween parties and events for their employees.
Looking for design ideas? Check out the most popular adult costumes from 2015*
- “Batman” character
- “Star Wars” character
- Action/super hero
- Slasher movie character (think “Friday the 13th”)
We’ll be initiating our Halloween marketing campaigns soon so start launching your Halloween campaigns to capitalize on the time leading up to the big day!
Campaign Cutoff Dates
Campaigns ending before the cutoff dates will help ensure orders arrive in time for Halloween (happy customers!). If you launch a campaign after the cut off date it is possible the order will not arrive in time for Halloween; some customers may have the option for rush shipping. When launching campaigns keep in mind the following cutoff dates; for example, if most of your customers are located in the UK make sure your campaign ends by October 11th. The cutoff dates are determined by the fulfillment region you select when launching your campaign (EU or US).
USA: October 18th
ROW: October 11th
UK: October 11th
EU: October 3rd
ROW: September 16th
*As you develop your design ideas make sure to comply with trademark and copyright laws. Don’t forget Blue Sellers (Springers who have sold at least 100 units in last 12 months) get free translations! Expand your buyer markets globally this Halloween and take advantage of this Loyalty perk; email firstname.lastname@example.org with your design text or design image and list the languages you would like the design to be translated in.
Cheers, and happy Springing!
Bridget and the Teespring Team