With all the useful insight Google Analytics provides why wouldn’t you use it? It’s free and relatively simple to set up too. As a Teespring seller you can click on “real-time” view and watch as people browse your shop. Also, if you use any third party promotion tools like Mailchimp you can also sync up your email marketing campaigns to track buyer behavior.
So what are some of the main insights Teespring sellers use from Google Analytics? You’ll probably spend most of your time in the “Behavior” and “Acquisition” sections of your analytics dashboard. These sections can tell you where your shoppers come from (acquisition) and how they interact with your content (behavior).
Laureen C. is a Teespring seller and an avid Google Analytics user. She says link variables are the most useful feature of Google Analytics when it comes to tracking Teespring product sales. Check out the slideshow below to see other ways Laureen uses Google Analytics to learn more about her Teespring customers.
Sounds cool right? Let’s look at how you can set up your own Google Analytics account and connect it with Teespring.
Learn more in the Training Center now!
&description=Get+valuable+insight+on+Teespring+shoppers+with+Google+analytics" data-pin-do="buttonPin" data-pin-config="none" data-pin-color="red">
When using the SRC= parameter in URLs to track the source, Google Analytics will treat each visit to a single page with different parameter value as visits to different pages (/my-awesome-shirt?src=fb1 will be treated as a different page than /my-awesome-shirt?src=fb2).
It’s much better to use Google’s standard UTM tags – which are created for this exact purpose – of tracking traffic sources, types of posts, media and locations which works best for you. Using UTM tags, you will see all visits to a given page aggregated, and will be able to break it down by the traffic source. Moreover, all of the data in the UTM tags will automatically be assigned to the sale, so you’ll not only be able to track how much traffic you generate with each post on social media but also how much sales they generate.
I wrote a simple guide on how to use UTM tags here:
http://blog.introvertin.com/2017/09/google-analytics-utm-tag-tracking-traffic-source-content-medium-campaign.html