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How to globally link your product listings

Going global with Teespring just got easier. Take advantage of our regional fulfillment options by globally linking your US and EU product listings. This will give your international buyers access to cheaper and faster shipping rates. Check out our FAQ below and get started!

 

1. What are the benefits of a globally linked listing?

  • A localized buying experience in European currencies.
  • Faster delivery and lower shipping prices around the globe.
  • Higher conversion rates (meaning more people will buy your products).
  • No additional taxes for UK buyers purchasing from EU listings.

2. What is the difference between a US and EU listing? How do I change the fulfillment option when setting up my listing?

With facilities located in both the US and EU, Teespring allows sellers to create listings based on buyer location. Each listing is specific to one fulfillment location, which you may choose during Step 1 of the product launch:

We suggest you create a listing based on your primary fulfillment location before duplicating.

 

3. What are some best practices I should follow when duplicating my listings?

Products & Colors

We try to offer the same product range in both the US and EU, but there are some styles that don’t match exactly. We recommend making sure the featured product and color is the same across both listings as to avoid confusion. If you need to change your featured product or color, please email campaigns@teespring.com.

URL

Add an extension to your duplicate campaign to signify its fulfillment location. We recommend “_us” or “_eu”.

For example:
teespring.com/awesometee
teespring.com/awesometee_eu

Pricing

EU fulfillment listings are available in the following currencies: GBP, EUR, USD.

This will allow you to optimize your selling price to a specific currency. We recommend choosing the currency you expect the majority of your buyers to purchase in. Currency is always localized for buyers, so someone located in the EU will always see prices set in Euros. As with US listings, you will always see your profit margins in your chosen currency.

Note: The selling price of all EU campaigns will include VAT (value-added tax). When selling products in EU countries, it is required by law to include VAT as a part of the purchase price. If your buyers are located in the EU, your selling price will include VAT. Otherwise, your buyers will see the price shown without VAT. VAT has no impact on your profit margin.

4. How do I create a globally linked listing?

Once you have created a duplicate listing, visit this link to enter your account email and listing URLs. URLs should follow this format (teespring.com/URL) and should not include any additional text such as en-GB, or es. Click submit, and your campaigns will be linked within one business day. Once linked, overseas customers will have the option to choose their region:

Note that this pop-up is triggered based on IP address. For example, a US-based user clicking on a US listing will not see this option. Though a EU-based user clicking on a US listing will see this.

 

5. Will I need to create another storefront?

We highly recommend setting up a storefront for your duplicate campaigns so that you can take advantage of cross-selling. This means that you can recommend your other localized products to buyers at checkout.

Once your secondary listings are set and matched, add all product substitutes to a duplicate storefront with all of the same details including banners, logos, etc. Featured products and colors should remain the same if possible. If your primary store has only black products featured then your secondary store should mirror that aspect.

6. I want to learn more about Teespring Europe.

Awesome! Go here to learn more. 

2 responses to “How to globally link your product listings

  1. arbaaz says:

    Hello,
    Is VAT part of the product price?, so say For example, I design T-shirt and decide to sell it at £15.00, would the VAT be included in this £15.00, or is VAT in addition to this £15.00?
    The problem is that the whole t-shirt will cost a lot, which will not encourage customers to buy. They also have to pay for shipping, so…. it’s a lot.
    hope to hear from you soon
    Thanks

    1. Kate ShoafKate Shoaf says:

      Hey there – EU customers are accustomed to paying VAT. When you create your campaign you’ll see the selling price with and without VAT. Your profit is calculated based on selling price without VAT.

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