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Cycling niche potential in UK, France, Germany & Italy


Did you know? The global cycling Market is valued at €38.5 Billion (2013). 21,000,000 bikes are sold annually in Europe and 13,000,000 are produced in the EU. On average, Europeans own more bikes than any other means of transport. For this reason it’s safe to say that cycling is especially popular in Europe! If you’re interested in targeting new global markets why not give cycling niches a try?

What countries have the most biking enthusiasts?


If you’re not sure where to start with European biking niches take a look at the UK, France, Germany and Italy. On Facebook you can see the potential reach for these audiences who are interested in Mountain Biking in Europe.

  • UK: 3.7 million
  • France: 1.6 million
  • Germany: 1.5 million
  • Italy: 1.4 million

After the UK, Germany comes in with the most European sales for Mountain Biking, then Italy and France. 
If you’re new to EU markets we’d suggest starting off with the UK; it’s easy to adapt US designs for UK markets! In the UK mountain bike enthusiasts roll up at an estimated 1.3 million of the population, regular trail cyclists are estimated at 1.2 million and casual riders are 3 million – that’s a lot of potential buyers!

We know the UK is one of Teespring EU’s top buying markets – followed by Germany and France too. Since we also know that cycling is a popular hobby in Germany, France and Italy…it would be a good idea to translate your designs and ad copy and expand your potential buyer market!

Since the holiday season is fast approaching, be sure to get your campaigns rolling and help plan a gift for your mountain biking/cycling buyers/gifters with a warm hoodie to keep them cool for their journeys on their bikes, a tote bag to carry or a mug for those cosy night by the fire with a warm cup of coco. Let them tell everyone their passion with Teespring products!

Get ad copy examples below and check out our Campaign Description Guide for more ideas.

Campaign Description Translations


Are you a mountain biking/cycling fan?
Get yours here >>>{Link}
Not available in stores


Êtes vous fan de VTT / vélo ?
Obtenez le Vôtre Ici => {Link}
Non disponible en magasins


‘Sind Sie ein Mountainbike/Fahrrad Fan?’
Hol dir deines hier =>{Link}
Nicht in den Läden erhältlich


{Male}-Sei un fan della mountain bike/bici?
{Female}- Sei una fan della mountain bike/bici?
Prendi La Tua Qui ==>{Link}
Non disponibile nei negozi

Popular products to add to your campaigns by country

Take a look at some of the top selling products this time last year! Remember that mugs are now one of the most popular add-on items so be sure to include them in your product options.


  • Black
  • Navy
  • White
  • Royal Blue
  • Red


  • Standard College Hoodie
  • Standard Unisex T-shirt
  • Standard Unisex T-shirt (S – 5XL)
  • Standard Women’s T-shirt
  • Premium Unisex T-shirt
  • Standard Women’s V-Neck T-shirt


  • Black
  • Navy
  • French Navy
  • Hot Pink
  • Charcoal


  • Standard Unisex T-shirt
  • StandardCollege Hoodie
  • Standard Unisex T-shirt (S – 5XL)
  • Zip-up Hoodies
  • Standard Women’s V-Neck T-shirt
  • Standard Men’s V-Neck T-shirt


  • Black
  • Navy
  • Royal
  • Graphite
  • Purple
  • Forest Green


  • Standard Unisex T-shirt (S – 5XL)
  • Standard. Women’s T-shirt
  • Unisex Flip T-shirt
  • Standard College Hoodie
  • Tote Bag
  • Standard Unisex T-shirt

Design Inspiration

Mountain Biking 2.png Mountain Biking 1.png

Check out our Pinterest page for more inspiration for your Mountain Biking designs.



One response to “Cycling niche potential in UK, France, Germany & Italy

  1. manel chinoune says:

    Great teeshirt

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