Creator spotlight: The Official podcast

Podcasting has officially hit the mainstream, with more than 42 million Americans (!!) listening to at least one podcast a week.

With the surge of new podcasts bubbling up each day, creators must develop programming that draws their fans in and keeps them hooked for the long haul. This includes a mix of compelling content, personality, and last but not least – quality audio. Our good friends over at The Official Podcast have mastered the art of podcasting, creating content across a range of platforms such as YouTube, iTunes, and Twitch. The format is simple enough: four international friends get together to talk current events and whatever else that strikes their fancy. But their unique group chemistry and frequent high-profile guests (such as Ozzy Man Reviews and Funhaus) are what ultimately keep fans coming back each week.

As they already had a series of shirts featuring their logo, the gang was eager to create a piece of merch that was unique to their audience. This led them to take a cue from an “intentionally lame” joke that has since become an inside hit within the community –

The Result:

Launching the shirt as a part of their episode featuring PewDiePie, the shirt was an instant success across their fan base. The reception even prompted them to create a new edition – Bored Burgers Staff Shirt:

This was a successful example of turning a community inside joke into a design that can continuously be repurposed. Drawing inspiration from a fan base is super important if you want to create merch that’s not only appealing, but also remains relevant for months to come.