Back-to-school season is upon us, are you ready? Research by the National Retail Federation found that July 22nd – August 25th is the prime time for back-to-school shopping. This is a huge retail opportunity—total spending outpaced Mother’s Day, Father’s Day, and Valentine’s Day combined at an estimated $82.8 billion in 2018. With the majority of shoppers starting to purchase 3 weeks to 1 month before class starts, it’s time to start selling.
Don’t forget about additional buyer groups participating in back-to-school shopping. College students account for $55.3 billion in back-to-school sales, spending over $250 more than K-12 shoppers. Additionally, men outpace women in spending by about $115.
Tie-dye is back in a big way! With its origins in the hippie movement of the 1960’s, this design is getting new life with Generation Z. Representing hope and freedom, tie-dye is a unisex alternative to neutrals and slogan tees. Global fashion search platform Lyst reports that tie-dye is one of the fastest growing fashion search keywords of 2019, and is sure to be a hit with your audience.
Say it with stickers
Emojis are everywhere, including your clothes. In 2016, more than 6 billion virtual stickers and emojis were exchanged every single day. Bring this into the real world with sticker motifs! This trend is easily transferable to any product, particularly our specialty items at Teespring—pins, hats, backpacks, phone cases, die-cut stickers, and all-over print products especially compliment this design.
Teachers gonna teach
Teachers are heading back to school, too. For educators, inside jokes and “teacher humor” can be applied to a number of items. Popular products include t-shirts, mugs, and die-cut stickers.
We’d love to feature your back-to-school inspired products! Our buyer marketing team is looking to showcase school-themed products in our email marketing campaigns, search product categories, and the Boosted Network. We recommend optimizing your listings by incorporating relevant keywords into your listing title and description. Check out the trending keywords below for inspiration.
- Too Cool For School
Ready to put these ideas to the test?