We’ve always said that “t-shirts are just the beginning” so as Teespring has evolved to offer a wider range of product categories, we’ve also set out to refresh our brand identity in a way that better expresses Teespring both now and in the future.
Today we’re introducing a new look for Teespring. From a new logo and font to a refreshed color scheme, this update was designed with our Community in mind.
The store for everyone
We are creating a world where new products, trends, and brands can come to life from nothing more than a great idea. Where we are all empowered to express ourselves and connect with the people, causes, or passions we care about—not just online. A world with things you can touch and feel. Things that you create make an impact. Your ideas are made for you and your buyers by Teespring.
The new Teespring
Teespring’s identity is about more than just t-shirts. That’s why we’ve redesigned the entire Teespring experience to better reflect the people who make up this community. Our shared vision of bringing great ideas to life is the thread that weaves through every new touchpoint on Teespring. We’ve redesigned our pages to be the gallery that can best showcase your brand.
Beyond the new logo and refreshed color scheme the Teespring website and mobile app both look modern, simpler, and welcoming while remaining familiar.
Now that we’ve expanded into new product categories, we’ve dropped the t-shirt from our logo and given a fresh perspective to the Spring. Some of our team members say it reminds them of a smile, which we love! We’ve also grown-up a bit with a new modern typeface and a capital T.
Fresh new color scheme
Did you know that light blue is one of the most commonly used colors among tech startups? Our new color palette is warmer, more contemporary, and helps differentiate Teespring among a sea of blue tech companies.
New design style
As we’ve developed our new style, we’ve thought a lot about how we can put our community’s content front and center. We think of Teespring as an art gallery showcasing many different types of products and designs. While you’ll see more colorful and cool design treatments in our marketing content, our guiding philosophy is that we want to put YOU, your stores, and your designs first. That means that your content is always the main focus, with Teespring providing a strong platform for your brand.
With this rebrand, we tried to capture and convey the heart of our company and our community. We hope you love it as much we do!