Twitter has over 300 million monthly active users, making it a powerful platform for promoting your Teespring merch. Not only is Twitter the 7th most visited website in the world, but over a third of Twitter users will buy from a brand they follow–meaning there is a large group of potential buyers ready to be tapped into.
In this guide we’ll take a look at the most effective promotional tactics and tools used by Teespring creators on Twitter to drive merch sales.
1) Create brand consistency
Whether you decide to create a new Twitter profile or use an existing one, consider the effectiveness of brand consistency across your social media profiles. Extend your brand logos, colors, etc. to your Twitter display picture and banner to create a consistent appearance across platforms. For example, YouTuber @NerdECrafter [1M subscribers] uses the same username, display picture and banner from her YouTube channel so followers can easily recognize her Twitter profile.
2) Add a link to your profile
When adding information to your profile, ensure to add a link to your storefront. As you can see from the example below, @ColeandMarmalade [1.28M subscribers] have added their storefront link, which lives at the top of their profile–making it super easy for their followers to find their merch. An additional tip is to add a CTA in your Twitter bio to drive even more traffic to your storefront (i.e. ‘Check out my merch in the link below!’)
3) Make your tweets personal
Utilize Twitter’s 280 character limit to create short and snappy tweets that engage your audience. Keep in mind, tweets that include photos or videos get around 35% more retweets, which is perfect when promoting your merch. Hashtags are also a great way of making your tweets personal, as well as increasing their discoverability.
What makes a good promotional tweet?
- Always include a link to your store when sharing your products online.
- Always include visual content in your posts—whether it be a photo wearing your product, a lifestyle mockup, product design, gif or video.
- Use relevant hashtags, for example ‘#newmerch #merchdesign #newdesign’
Teespring tip: Always share your store link rather than specific listings. This way, your links will never ‘die’, meaning at whatever date the link is visited, your fans will be able to see your most up to date merch.
In this example @JennyLorenzo [186K subscribers] used images featuring mockups of her new merch. We can see she’s included a link to the listing where people can purchase the product, as well as relevant hashtags.
4) Pin tweets to the top of your profile
After posting a tweet, you are able to ‘pin’ it to the top of your profile. This means the chosen tweet will remain at the top of your profile until you update it or remove the pin. A pinned tweet will be the first thing your audience will see when they visit your Twitter profile–therefore it is an effective tool to use when promoting your merch. Get creative with this feature and include photos, or even gifs of your merch to increase engagement further.
@SICKOFWOLVES [164.9K followers] uses pinned tweets in this way by including both images of his merch, as well as a link to his storefront.
5) Create hype
Social media is effective for building hype around new merch. Within the seven days before you ‘launch’ your new products (i.e. make them available for purchase) you should start posting teasers and hints around the upcoming launch to create hype. Keep in mind you can prepare your product listings in advance of your desired launch date by changing the visibility settings. This will give you ample time to create your promotional schedule and social assets.
Here we can see how @twaz [23.5k followers] used Twitter to build hype during the pre-launch phase of his new merch collection. Twaz posted teaser images and videos on social media every day as his followers counted down to the launch date.
6) Announce a sale
Running a sale can boost your conversions by up to 60% and Twitter is a great place to share promo codes with buyers. Whether you include the promo code within the asset you share, or within the tweet itself, it is completely up to you. Many successful Teespring users plan promotions around holidays and important calendar dates. Here are a few examples of the different ways you can promote your sale on Twitter.
Here @NerdECrafter [1M subscribers] uses a gif that shows off a new design and the different products the design is available on–which is an engaging way of showcasing multiple products in one tweet.
@BryanDechart [321K subscribers] shares limited edition discount codes with his followers creating a sense of exclusivity and urgency. He also encourages fans to retweet, which will then help spread the word to a wider audience.
In this example @OutsideXbox [2.5M subscribers] featured their sale details within the promo image to ensure followers wouldn’t miss out on this special offer.
7) Show off real merch samples
Did you know featuring your merch in promotional content can increase your sales by 50%? Whether you’re a creator, gamer, or internet marketer—showing off the quality of your products to followers and fans can significantly help increase your sales.
As @quietcoolkid [184K subscribers] is a blogger, many of her fans enjoy seeing her outfits–so sharing photos of herself wearing a merch sample is an effective promotional tool.
8) Collect social proof
Once buyers start receiving their orders, use social proof to drive even more sales. Social proof is essentially the approval of a product from a peer group. Happy buyers sharing photos of themselves wearing your merch can generate excitement and interest, as well as affirm the value and quality of the products you’re selling. You can then re-publish this content on Twitter by retweeting the buyers tweet, or reposting their images to your own tweet! Consider using and sharing a personalised hashtag too, so you can easily keep track of your buyers’ selfies.
Plus, if photos of you wearing products gets followers excited, imagine how much they’ll love the chance to feature on your Twitter profile! Reward loyal customers and make them feel special by giving them a shoutout or sharing their photos within your community.
Don’t forget if you come across any buyers who need assistance you can send them to firstname.lastname@example.org and we’ll be happy to help.
@jessicaoutofthecloset [629K subscribers] uses Twitter to connect with her community, and even goes a step further by creating a hashtag specifically for her merch ‘#lovelypeoplemerch’. Jessica encourages her fans to share selfies of them wearing her products.
Ready to put these tips to the test?