Videos are one of the most engaging methods of presenting your products to potential buyers. According to DMB Adobe, shoppers who view product videos are almost 2x more likely to purchase than non-viewers. Check out our quick tips below designed for new sellers interested in using video ads to promote their Teespring products:
1. Native Facebook videos perform best
Posting native Facebook videos can get you 10x more engagement compared to videos posted on YouTube or Instagram. Also, Facebook favors videos uploaded onto their platform in terms of low costs and high reach. Therefore, it’s good practice to upload ad videos directly to the page you plan to advertise from.
2. Feature your most important content first
The first three seconds of your video are the most important. If you don’t grab viewers’ attention early on you’re likely to lose them and the longer a video is the more likely viewers will lose interest. Check out the chart below showing the typical audience retention for any organic video; the drop rate was highest in the first few seconds and then continues downward from there. In this example, only 33% of people watched the entire video, so it’s good practice to add the most important or interesting content at the beginning.
Facebook suggests uploading videos that are 15 seconds or less. If you’re not sure what kind of content to feature in your product videos consider asking your buyers to help you—featuring past buyers with Facebook accounts can encourage more organic shares/engagement and create social proof for interested shoppers.
3. Don’t forget to add a Call-to-Action (CTA)
When setting up your Facebook ad campaign, we recommend adding a call to action (CTA) as it can lead to more ad conversions. CTAs are useful for instructing your audience on what you want them to do during particular moments of the video. For example, you can add a direct link to your Teespring store at the end of the video through the “Learn More” option as shown in the screenshot below.
4. Optimize CPMs
Don’t forget it’s possible to optimize video ads for specific groups of people within the ad campaign’s settings. In the case of Teespring products, we recommending choosing ‘Conversions on my website’ as the ad objective; this will optimize the ad for people who click the call-to-action button and visit your product listing. At the same time, it can also reduce the cost per video view and provide better insight on ad performance and audiences.
5. Use custom audiences for highest engagement
Facebook lets you fine-tune your video ad targeting. For example, you can choose to only show your video to people who follow particular groups or pages. You can also show the ad to people who have already seen the video before. In order to make retargeting your most engaged customers easier, we recommend creating at least 2-3 custom audiences from the possible options:
- 3 seconds watched
- 10 seconds watched
- 25% watched
- 50% watched
- 75% watched
- 95% watched
There’s a lot to learn about Custom Audiences so if you’re new to this concept make sure to check out Facebook’s tips as well as the Teespring Training Center.
6. Creative tools to try
Want to try your hand at making video ads? There are lots of free resources online you can use on your computer or even your phone.
- GIFS: Keep in mind some advertisers use GIFs or recordings of slideshows for their “video ads” as well. Giphy is a good tool for creating short recording clips.
- BOOMERANG: If you like to create short looping videos, check out Boomerang (iOS/Android) which is directly integrated with Instagram.
- EDITORS: There are many video and image editors available online. You can download them to your phone or desktop; make sure to research all your options before choosing one.
- Videoshop ($1.99) or iMovie (free) are good examples of tools you can use—both tools allow you to combine photos and videos, edit content, add music, effects, etc.
- Sometimes creating a video isn’t necessary at all—if you want to create a slideshow with animated text, Legend (iOS/Android) will make it easier. You can save your creations as videos or GIFs too!