Hey there creators! Did you know that you can message previous buyers through your Teespring account?
Accessing the Buyer Messaging Tool
You can access this feature right in your seller dashboard under ‘Messages’. Here you’ll find each of your successful campaigns listed, along with the buyer audience size, the last date you messaged these buyers, and your remaining messages for the week (you can send a maximum of three per week).
Don’t have an email template? Don’t worry, we’ve got you covered on all of the following:
- The tool provides you with a clean, professional-looking email template.
- It allows you to easily group buyers (from related niches) for messaging.
- You can use pre-made templates designed to boost email conversions.
- It optimizes sendout speed to avoid spam boxes.
- The platform tracks message sales in your campaign analytics as “Buyer Messaging Tool” in the “Source of Units” section.
Learn step by step on how to send your first message here!
Using The Buyer Messaging Tool
Ready to send your first message? Be sure to make your content count! Be mindful of what you are contacting your buyers about, and be sure that it is worth their time. We highly suggest only reaching out to buyers when you have something very important to share, such as:
1. New updates and designs
The messaging tool is a great way to promote new products to your most valuable audience – previous purchasers! Share links, product descriptions, and more once your campaigns are live. If you carry multiple different items in your stores – be sure to only contact buyers about related designs.
For example, you are releasing a new design featuring a cat. You’ll want to message previous buyers who bought cat related items, but leave out those who have purchased entirely different designs. This could lead to a poor buyer experience, turning buyers off from future purchases.
2. Promo codes
Promo codes can help boost your sales by up to 60%, so why not treat your past buyers to something special? Offering discounts is a great way to increase customer loyalty and incentivize future purchases. Haven’t tried promo codes yet? Get going with our start up guide here!
3. Sourcing buyer feedback
Reach out to your buyers with questions and/or surveys to source their feedback. Maybe some would like to see more tank tops, while others would love to purchase an older design on a poster. Your buyers know best and can offer lots of valuable insight to better shape your campaigns and increase profits!
4. Asking for buyer photos
Looking for some promotional materials? Outsourcing buyer photos to use on your social media channels, etc is a great way to establish social proof – a marketing tactic in which sellers can share buyer testimonials to generate interest around products.
Buyer selfies or feedback regarding products is a great way to establish credibility and encourage new or uncertain buyers to make a purchase. Check out our tips on using social proof and gathering fan photos once your campaign ends.
5. Sharing general updates
Contacting past buyers to thank them for their purchase, or just to share a general update regarding your campaign is a great way to consistently keep in touch. Let them know that their purchases generated $X towards your favorite charity, or that you will be collaborating with another artist on a new storefront. Though be sure not to overuse this method as it could diminish buyer sentiment.
Have you used our buyer messaging tool? Read up on our tips for best practices and get crackin’!