5 ways to optimize email marketing for global markets

Email marketing can be an effective tool when turning past buyers into repeat shoppers; it’s perfect for promoting new products and stores as well as boosting sales with promotional codes. Email marketing also enables you to create fine-tuned strategies when it comes to different niches or groups of buyers—particularly when dealing with global markets.

Why use email marketing?

• Personalized emails deliver 6x higher transaction rates.
• Emails with personalized subject lines are 26% more likely to be opened.
• Personalized email messages improve click-through rates by an average of 14% and conversions by 10%
• Email is 40 times more effective at acquiring new customers than Facebook or Twitter.

5 tips for email marketing in Europe

You can learn a lot about your buyers based on the campaigns they’ve purchased from. If you sell to global markets consider diversifying your email marketing strategies to give buyers the most personalized experience possible; not only will this encourage loyalty to your brand, but it can also increase your email conversions over time.

1. Keep your buyers coming back for more

Don’t use emails to simply push new products—you want your buyers to be happy you’re contacting them! Reward customers with promotional codes, share engaging and amusing content and thank them for their past purchases. Check out these email best practices for more info.

2. Create a personalized experience

Europe as a whole should not be grouped into one email marketing strategy; there are 60 countries and over 739 million people who speak 24 official languages. A UK based customer would appreciate British English (rather than US spellings) for example. And even though Germans tend to speak very good English, it would be worth translating the subject line into their language…after all, we know translations help boost conversions! 

3. Respect anti-spam laws & unsubscribers

Anti-spam laws can differ from country to country, so be sure to read up on European laws and check out our anti-spam best practices post.

4. See what’s trending!

Need some design or email inspiration? Focus on important events in each country. Is there is an election coming up or holiday you could create a promotion or design for? Once you reach the Blue Level (100 units) you can join the Teespring Languages Facebook Group for updates on upcoming EU events. 

5. Whatever you do…don’t use Google Translate

Want a (somewhat hilarious) example of why you should always use native translators? Read this article! It’s always better to read something in your own language, especially when it sounds like a real person wrote it for you.  Another perk for Blue Level sellers is qualifying for free translation services. Send your email drafts and designs to [email protected]; we can translate them into the following languages for you: Czech, Danish, Dutch, Finnish, French German, Italian, Norwegian, Polish, Portuguese, Spanish, Swedish, Russian, Indonesian, Thai, Vietnamese, Bengali. Our native translators can help make your emails more unique and personal too!