The new Teespring Launcher enables sellers to unlock new markets, reinvigorate stale niches and combine a variety of products and designs within one campaign. To help you get off to a strong start we’ve listed our top recommendations for sellers looking to max their new product sales below.
1. Create a consistent design theme
Look at the product images below…do you see how they all feature a consistent design theme? We recommend all products added to a campaign maintain a consistent or related theme; this will not only create a better shopping experience for buyers, but it can result in more product sales too! If a design attracted a buyer to your listing, chances are they may want another item featuring the same theme (I like this pillow…maybe I can get a matching poster too!). Keep in mind you can add products featuring different designs to a campaign—so don’t be afraid to optimize or tweak designs to look their best on each product type.
2. Add new products to successful campaigns
The Teespring Launcher enables you to add products to new or existing campaigns. If you’re interested in selling products through Teespring’s Marketplace and other integrations we suggest adding products to existing campaigns. Products are ranked in search results based on factors like keywords, but a campaign’s conversion rate and sales history have a significant impact on ranking as well.
3. Notify previous customers
If a shopper loved your design enough to buy a t-shirt, chances are they’ll be interested in your new products too! Make sure to contact past customers using the Teespring Messages tool and let them know you’ve got exciting new items available. Try boosting sales by offering a discount code or encouraging product combinations at checkout (ex. If you loved your mechanic t-shirt and hoodie why not decorate your home with a matching poster and mug?).
4. Update storefronts with new products
If you’re driving traffic to storefronts makes sure to add your new products! We suggest “starring” your newest items so they’re featured at the very top of your store—this way past customers will see you’re offering new items they haven’t purchased yet.
5. Refresh old t-shirt ads with new products
We’ve discussed how powerful relaunching ads can be—imagine the uptick in sales if you start advertising new products to past buyers! Take a look at some of your top performing campaigns…do you think these audiences would be interested in home decor products? If the answer is yes, update your ads with quality product images and optimize your audience by adding interests like Zara Home, Pier 1, etc.
Ready to put these tips to the test?