4 essential email marketing tips you need to know

Email marketing is a valuable tool for generating additional sales from past buyers. It’s important for Teespring sellers to use email marketing wisely and help ensure buyers have the best experience possible. Check out our tips below for insights on how you can boost email conversions and create a positive experience for your buyers. Find more email marketing tips in the Teespring Blog.

Protect your buyers

This should come as a no-brainer! If you want buyers to continue purchasing from you, you need to ensure they have a positive and safe shopping experience. Using CC (carbon copy) in emails does not protect your buyers’ privacy. You should NEVER CC buyer emails in messages. Adding emails under BCC (blind carbon copy) when emailing your customers in bulk is a safer option; this will prevent exposing their emails and help to protect their privacy.

That being said, if you don’t use an email marketing platform to contact buyers—you should be using Teespring’s Buyer Message Tool. We have pre-made templates designed to help boost your conversions. Keep in mind email marketing platforms and Teespring’s message tool will not only make your emails look professional, but they can help ensure your emails comply with important anti-spam laws.

 

Optimize subject lines

One of the most important elements of an email is the subject line. Did you know that emails with personalized subject lines are 26% more likely to be opened? With this, let’s have a look at how you can use your subject lines to their full potential.

1. Funny email subject lines– depending on the type of shirts you are selling, it’s worth bringing some humor to the email. E.g. Dogs first, humans later—could work for dog themed designs and you can change the first word depending on the niche you’re targeting.

2. Trending keywords in subject lines- the recent ‘She persisted’ movement is an example of a controversial topic you could work into your email subject. 

3. Single word subject lines– one effective email strategy involves going ultra-minimalist with super short subject lines. Single word emails are usually eye-catching, and will save you time too. 

4. Email subject lines with numbers and lists– the brain is attracted more to digits than letters, so it is worth adding numbers into your subject lines. Test adding numbers to see if you get more opens; for example 5 most popular dog designs, 10% off this week only, etc.

Make it personal

How did you acquire your customer originally? Probably by creating specific targeting with your ads and/or creating a “personalized” design message for your niche. Email marketing is no different—if you want to get more email conversions you need to keep personalization in mind. Personalized email messages improve click-through rates by an average of 14% and conversions by 10%. Also, 74% of marketers say targeted personalization increases customer engagement via email.

You can try personalization tactics like adding customers’ first name or emailing them products you know you’ll like based on their last purchase. Don’t promote random, unrelated products to past buyers via email—this creates a poor shopping experience and can lead to them unsubscribing from your emails.  

Keep it short

Don’t make the mistake of adding too much text to the email body. Keep the email short and focus on visual elements like mockups, lifestyle photos, etc. Readers tend to skim through text, so make sure yours is easy on the eyes. Let your images do the talking for you.