There are several ways Teespring sellers can optimize their listings to sell through Teespring Marketing and the Boosted Network. Optimized campaigns can improve your products’ marketplace exposure and lead to more sales. An optimized campaign can also help us prioritize your products for listing because our team will be able to easily identify design themes as we search for more content to feature.
Your campaign title is the most important element you should focus on optimizing. Creating a unique, descriptive campaign title is a great way to help shoppers find your products. An example of a good title is “I Like Beer and Fishing – Funny Hobby” because it incorporates keywords related to the design: beer, fishing, funny, hobby. These words are not only relevant to the design, but they are also words a buyer might search for.
- Keep in mind there’s no need to repeat keywords. This doesn’t improve your SEO when it comes to listings.
- Do not include words describing the product type, color, size, etc.—these elements are automatically incorporated into listings when they are added to the Boosted Network.
- Also, try to limit titles to five to eight words (40 character limit) and avoid adding words like “limited edition”, “over 1,000 sold” or “ending soon”. These words take up space, don’t improve SEO, offer no insight on what your design is actually about, and could even violate our false advertising policy.
- Make sure to translate your title if your design is translated. Learn how to get more EU sales on the Boosted Network here.
It’s good practice to customize campaign URLs with relevant keywords. For example, if the design is “Love my mom” and your default product is a shirt, try adding the words “shirt” to the URL so you get “teespring.com/love-my-mom-shirt”. If you don’t want to add the product to the URL make sure to add at least one or two keywords.
You campaign description can help convert shoppers into buyers and make your products more discoverable within Teespring’s Marketplace. When writing a description try to include content that is relevant to the design. Also, use phrasing that could help a shopper self-identify with your design theme.
An example of a good campaign description could be something like this:
Are you a grandmother who loves knitting? Or maybe you know someone who is? These products are perfect for those who can’t be separated from their yarn and needles!
Clearly, this is a design for grandmothers who like knitting. We recommend keeping your description short and concise as well—don’t add loads of text or random keywords and hashtags as this will make your listing appear spammy.
NOTE: Avoid keyword or hashtag stuffing
We do not recommend adding random hashtags and stuffing keywords into your campaign descriptions. This can confuse shoppers and make your campaign appear spammy.
This is exactly what not to do…
Why is this a “bad” example?
- Nothing in the description is relevant to the design.
- There are random hashtags that are not relevant to the design; it is not an EU product (so don’t add #BoostedEU), the design is not translated into French (so don’t add #BoostedFrance), the design is not a Christmas/Halloween themed design (so no need to add #BoostedHalloween or #BoostedChristmas).
- It looks like the seller intended this content to be spaced out, but it’s closely stacked and hard to read.
When should you use hashtags?
- When we announce a hashtag promo and request certain hashtags (keep an eye on the blog for hashtag promos ~ see example).
- When your listing meets the criteria outlined in the hashtag promo. For example, we are asking sellers to add a “#French” hashtag to campaigns that are translated into French. This means you should only add this hashtag if your design is translated into French.
Keep in mind hashtags are not necessary to have your products listed on the Boosted Network. They simply help us identify groups of campaigns we are interested in prioritizing for listing.